Photography Marketing Rules | Instant Marketing Ideas To Boost Exposure, Grow Your Client Base, And Stand Out In A Crowded Market
Photography Marketing Rules | Marketing industry has changed quite a lot during last few years, and what worked 3-5 years ago can be pretty much useless today. In other words, if you’re not keeping up with the latest trends, you might end up not only failing to attract new clients but also losing the existing ones. At the end of the day, taking great pictures will get you only so far, which means the success of your business will greatly depend on your ability to market the services you’re providing.
We all spend more time online than we’re willing to admit – we connect with friends and family, learn new things, and even do business online. It’s no wonder, then, that the Internet has become a major element of every marketing strategy. Some photographers choose to skip the traditional advertising altogether, focusing on online marketing instead. To help you get the most out of your next marketing campaign, we gathered some of the most effective tips and tricks. Whether you’re just starting out in the industry, or you’re an experienced pro looking to brush up on your marketing knowledge, we’re sure you’ll find something useful in here. Let’s get to the good stuff!
Set Up A Website For Your Business | Photography Marketing Rules
You’ll use many different platforms and mediums to market your photography business, but having a professionally designed website will tie together all your efforts and act as the central hub. However, a poorly website can do more damage than you think, so make sure that your website loads quickly, showcases only best examples of your work, matches your other branded materials, and is easy to use. A website is a lot like a store window on a busy street, and you want to make sure yours is the best one, so make sure it’s designed to appeal to your target audience.
Blog! And Then Blog Some More! | Photography Marketing Rules
The benefits of a regularly updated blog are practically endless! Photographers hold a great deal of trust, and a blog is a great opportunity to let your potential clients get to know you a bit better, even before they contact you. It’s also a great way to establish yourself as an industry expert by blogging about tips and tricks for better sessions. Just as importantly, a regularly updated blog will help you improve your search engine rankings, and it will give you creative and unique content to share on social media. Which leads us to our next point!
Is Your Business On Facebook? | Photography Marketing Rules
If you think that Facebook is still just a social network college students browse on breaks, and not for your photography business, you’re missing a vital business opportunity. Sure, people use social media to connect with friends and family, but keep in mind that all major brands are building their social media presence and interacting with their potential clients. Your photography business, of course, shouldn’t be an exception. And the best part about it is that it doesn’t require too much of your time – once you get going, you’ll only need 15-20 minutes a day to keep everything up to date.
Figure out which networks your ideal clients use and find a way to get on their radars. However, keep in mind that it’s called social media for a reason – you need to engage your target audience, become a part of the ongoing conversation and share tips, tricks, and interesting content to not only stand out from the crowd, but also establish yourself as an industry expert. And because you’re a part of a visual industry, in addition to Facebook and Twitter, you should also consider other networks that are more visual, like Pinterest and Instagram.
Have Clients Recruit Their Friends | Photography Marketing Rules
Consider setting up a Facebook contest for your clients. Ask clients to submit their favorite picture from the session and offer a reward for the picture with the most “likes.” They will recruit their friends and point them your way to like their picture, which means they’ll help improve your brand’s exposure, as more people will know about you and your Facebook page. Just make sure you check your local regulations and laws to ensure your contest isn’t breaking any laws.
Reward Referrals | Photography Marketing Rules
There’s no marketing tool as effective or as powerful as a satisfied client singing you praises. Many clients will refer you on their own, but that doesn’t mean there’s nothing you can do to get even better results. Consider offering a reward for each new client they send your way – whether it’s a free print or a discount on the next session. Whatever you choose to offer, make sure it has high perceived value and actually appeals to your target audience.
Keep in mind that other business owners appreciate gifts as well. While you may not feel comfortable setting up a referral program with another photographer in your area, consider approaching other business owners targeting the same audience that provide non-competing services. For example, if you’re in the wedding photography industry, consider sending a few professional shots of the flower arrangements to the florist and letting them know how much you appreciate referrals. You’d be surprised how loyal business owners can be to each other once they really hit it off!