Photography Marketing Secrets Revealed | The Ultimate Guide To Budget-Friendly Marketing That Works Like A Charm!
Photography Marketing Secrets Revealed | The number of amateur photographers deciding to join the industry and start their own business keeps getting bigger every day, which means it’s only a matter of time when the already crowded industry becomes saturated. However, we’re not saying you should simply give up on your dream of running a business and making a living doing what you love. It just means you’ll need to work a bit smarter to stand out from the sea of other shooters in your niche or your particular area.
The most obvious way to do that is to come up with a solid marketing strategy that gets you noticed. There are two types of marketing: expensive and creative. The bad news is that the expensive marketing isn’t necessarily effective every time, even if your budget allows a big splurge. The good news, however, is that creative marketing strategies don’t necessarily require huge budgets, but they can be just as effective as the strategies of filthy rich corporations! Wondering how you can get in front of your ideal client without breaking the budget? Read on! We’re sure you’ll find something useful in today’s post, whether you’re just starting out, or you’ve been in the industry for years now and are looking for ways to spice up your existing strategy.
Reevaluate Your Target Audience | Photography Marketing Secrets Revealed
You’d be surprised how many marketing strategies fail simply because of poor audience targeting. We get it, if you’re just starting out, you’ll accept pretty much any gig coming your way to cover your startup expenses, but “everybody” is not a target audience. In order to stand out and grab the attention of your potential clients, you need to know who exactly they are in terms of age, location, gender, and even finances. After all, the marketing strategy that appeals to a new mom is a lot different from the marketing strategy that will appeal to a high-end fashion designer looking for a professional photographer for their portfolio.
Showcase Your Work As A Real Professional | Photography Marketing Secrets Revealed
What is the first thing amateur photographers do when “testing the waters?” If you said “Set up a Facebook page!” you’re one hundred percent right! While having a solid social media presence is vitally important (more on that in a bit!), having a professionally designed website will help you stand out from the crowd and establish yourself as a serious, reliable expert! Considering most potential clients will first look you up before even reaching out to you, you need to make sure what they see leaves the best impression possible.
When we design websites for photographers, one of the first things we tell them is to limit the number of pictures they upload to their portfolio. Remember, you’re giving your potential clients a taste of your unique style and creative vision – you don’t have to show them absolutely every picture you ever took. An organized, well-structured portfolio will spark their interest and showcase your skills, whereas hundreds of pictures will only make the visitors feel like the same examples are dragging on and on.
Get Your Social Strategy On Fleek! | Photography Marketing Secrets Revealed
Many of you will wonder why you should even bother with social media if anyone can set up an account and you’re already maintaining a portfolio website – and the answer is a lot simpler than you think: because your potential clients are spending time on social networks every day, not your website. However, sharing interesting content, tips and tricks, as well as your portfolio items and blog posts will help you build a reputation of a reliable industry expert and a valuable source of information, which will spark the interest of your potential clients and drive them to your website.
You Have To Give Some To Get Some | Photography Marketing Secrets Revealed
There’s no doubt that many happy clients will rave about you and the services you’re providing to their friends and family, however, not all will go out of their way to spread the word. To get the most out of your existing clients, offer referral incentives for each new client they bring in. Keep in mind that this needs to be something of high perceived value, yet doesn’t cost you too much, such as a couple of free prints, or a discount on the total price of their next session. Consider giving a small gift to the client they bring in just to make them special, and they won’t be able to stop talking about the experience they had working with you.
Testimonials Are Crucial | Photography Marketing Secrets Revealed
Just as you would do your research before purchasing a service or a product, so will your potential clients, but instead of forcing them to look around for reviews and testimonials, consider setting up a page on your website for testimonials from your satisfied clients. Make it a habit out of asking clients you enjoyed working with to jot down a quick testimonial for your website, and offer a reward if they’re willing to share the link to their testimonial on their social media profiles.
We’re living in a time of social validation, and nothing beats reading a testimonial written by someone we know and trust. To get the most out of the testimonials, and to make sure you get a compelling one instead of a generic “Working with our photographer was great!” testimonial, prepare a short questionnaire with leading open questions to lead your clients in the right direction.