Photography Marketing Secrets | 6 Tips To Market Your Photography Business Without Breaking Your Budget
Photography Marketing Secrets | When working as a professional photographer, taking the photos can look like the easiest part of the process. It’s the business side of things that photographers usually find difficult. One of the challenges is figuring out how to get clients. In a field that is becoming increasingly over-saturated, photographers have to know the importance of smart marketing. You’ve got the technical know-how, but what about the business and marketing side?
Being able to market your services to attract clients is an absolutely vital element of any business strategy. The process is no different for professional and freelance photographers, so here are a few effective ways to reach out to the vast number of potential clients. Whether you’re just starting out, or have been on the scene for some time, we hope these nuggets of wisdom will encourage you to try some new techniques, and market your business more effectively.
Identify Your Ideal Client | Photography Marketing Secrets
Before doing any marketing at all, it’s crucial to identify the ideal client you want to work with. Without understanding what this ideal client likes, hates, where they hang out, and everything else you can possibly learn about them, you cannot market to them well. Think about the things that appeal to your ideal client. Which one of these things could you use to “hook” them and set you apart from the rest of your competition?
Create A Website That Appeals To Your Ideal Client | Photography Marketing Secrets
It’s very important that you have a website that showcases the best of your work. Keep in mind that your website is often the first impression that people have of your business, and can be thought of as your online storefront. You want to keep your target market in mind when designing your website, and ensure that every element appeals to your ideal client. Making your website as striking and engaging as possible is the best way to start. What interests your ideal client, or encourages him or her to be a better version of themselves?
Blogging | Photography Marketing Secrets
A blog is an amazing way to communicate with your audience what you are all about and what you offer. Your blog is essentially a blank canvas to express creative ideas, share bits about your personal life, educate clients, share images, and showcase products. Blog as often as you can! Not only is it a way to get your personality (and examples of your work) across, but if a potential client is visiting your website, and you haven’t updated the blog in months, it can put people off, and they may think you’re no longer in business.
Rock Your Social Media | Photography Marketing Secrets
One of the key parts of marketing is reaching out to people on platforms that they use, know and feel comfortable with and at the moment. The most vastly used examples of this would be Facebook and Twitter. For most photographers, Facebook is the most likely place where an ideal client is spending time. Twitter and Google+ tend to attract more business owners. So if you mostly do photography for other businesses instead of for the general public, then those two might be a better place to focus your time.
It only requires about 10-20 minutes per day, and you will begin seeing your reputation grow. Be sure to have updates and links regarding the work that you’re doing, but also interact with other photographers, photography blogs, magazines, galleries, and local businesses. Twitter is one of the best ways to reach out to people that you would have otherwise never meet, so don’t be shy.
Networking | Photography Marketing Secrets
Don’t just focus your efforts online – there’s a lot to be said for the more traditional methods too. Always carry business cards! Business cards are an essential tool for networking and making sure you leave an impression, so use them effectively – display your best shots on them as an example of what you can do and be sure to keep them handy, ready to give to potential clients.
Testimonials | Photography Marketing Secrets
Think about featuring some testimonials on your website – they could be the deciding factor when it comes to clients choosing you over someone else. A guestbook is also an effective way to encourage comments. We are all now accustomed to looking for online reviews of products and services. So, once you’ve delivered work to a client, simply ask whether they can provide a few sentences regarding their experience or working with you.