Photography Marketing Tricks | Low-Cost Marketing Strategies For Your Photography Business You Can Start Implementing TODAY
Photography Marketing Tricks | When running a photography business, taking the pictures can feel like the easiest part of your day. It’s the business aspect of things that many photographers find challenging. If you are just getting started in the industry, it can feel overwhelming at times, because it seems like you can’t get your message in front of the right people. However, marketing doesn’t have to be expensive or time-consuming, but it does have to be innovative in order to get your potential clients to choose your business instead of going to other photographers.
Being able to promote the services you’re providing and attract clients is an absolutely vital part of any business. The process is actually no different from professional and freelance photographers, so we gathered a few key ways in which to reach out to the vast number of potential clients out there and secure those gigs. Some of these ideas are quick and easy, while others may be more of a long term strategy that you should start implementing now and will build up steam over time. Let’s get to the good stuff, shall we?
A Website Is Like A Brochure, A Blog Is Like A Conversation | Photography Marketing Tricks
Having fresh content on your photography website is one of the most effective ways to let search engines know that your is website active (which gives you better rankings) and shows your clients that you are busy. Your blog is essentially a blank canvas to express creative ideas, show your personality, share bits about your personal life, educate visitors, share images and even tips and tricks for better shoots. Write down a list of 5 blog post ideas that would appeal to your ideal client, and schedule time into your calendar now to write and publish these posts.
Improve Your SEO | Photography Marketing Tricks
Search engine optimization is not as complicated as it may sound. In a nutshell, SEO is giving search engines clues as to your location and the types of products and services you provide. SEO is not nearly as complicated as it is made out to be, and anyone with a blog can start implementing SEO tactics into their marketing plan. All you do is include your target keywords in text, meta tags and images that will help potential clients find you. Since your website will be image-heavy, you have to make sure you use the ALT tag fields to describe your images when uploading them to your website using the keywords you want to rank for.
Start Building Your Email Database | Photography Marketing Tricks
A legit mailing list only consists of people who opted in for it (subscribed via your website or gave you explicit permission to email them in any other way). The more people willing to receive your email updates, the better for your business. By building an email list, you’re basically setting up a list of people that you KNOW are interested in your services and want to hear more about your business. They’re the people who are more likely to do business with you in the future, so make sure you don’t spam them. Instead, make sure your emails are worth reading.
Offer Referral Bonuses | Photography Marketing Tricks
Word of mouth marketing is one of the most powerful tools you can use to boost your business and build your client base. One way to help encourage that is to reward people for telling their friends about your business and how awesome working with you is. Offer a service or product that doesn’t cost you too much, but has a high perceived value as a referral incentive. Remember, referral gifts are appreciated by business owners that have given you business as well. Offer a headshot session or family portrait to keep it on the free side.
Start Engaging With Your Followers And Fans | Photography Marketing Tricks
Use social networks like Twitter and Facebook to promote your work and gain new clients. Share your latest pictures with your Facebook fans along with a short blurb about your business. Use Twitter to tell your followers which festivals and art shows you will be attending. However, keep in mind that social media is meant to be a lot more interactive than your website. The more you engage with your followers and fans, then the better your results will be. The more your audience is engaged, the more loyal they will be to your business — and the more likely it is they will do business with you and refer you to their friends.