Photography Packaging | Dare To Stand Out! How To Design The Perfect Photography Stationery Package That Gets You Noticed
Photography Packaging | Even though most of us know that we shouldn’t judge a book by its cover, and no matter how much we hate to admit it, we all do it! It takes only a few seconds for us to start forming the first impression, and in today’s fast-paced world, that first impression is usually the last one. Your potential clients are no exception, which means you need to put extra thought into every aspect of your business, including your stationery package. Keep in mind, though, that stationery is no longer used to provide basic information – the benefits of a well-designed stationery package are practically endless.
To get the most out of your stationery, it should be eye-catching, memorable, and represent everything you and your business stand for, whether you are selling a product or providing a service. Yet, you’d be amazed just how many photographers overlook this powerful tool, or decide to get the cheapest package available to save a few bucks. At the end of the day, your first impression is the last place to cut corners, but that doesn’t mean you need to spend a fortune, or lose your mind trying to put together a stationery package that works for you. To help you get the most out of your investment, we put together a list of essential tips you need to know about when putting together your package.
Don’t Follow The Pack | Photography Packaging
If you want to stand out from the crowd of photographers, you need to make sure you differentiate yourself. Since the equipment has become more affordable than ever, and everyone in your area has access to the same locations, your brand and public image are your safest bet if you want to stand out. Needless to say, the stationery you use is a major part of that image. While there are numerous websites with cheap stationery templates, using these can actually do more damage than good. Chances are, these templates are being used by many photographers, some even in your area. How are you supposed to stand out if you’re using the same materials as many other photographers?
Take a look at what’s already out there and find an opening for something new. The last thing you want is to have your stationery mistaken for the stationery of another photographer, so you’ll definitely want to consider custom stationery designed just for you and your brand.
Pay Attention To Your Brand | Photography Packaging
Even though we’re working in practically paperless offices, there are still moments when printed materials are the norm – whether you’re handing out a business card, having a client sign a contract, or handing out flyers. Photography stationery includes pretty much everything from your business card, thank you note, and letterhead, to your flyers, brochures, contracts, and packaging you use to deliver the products, whether it’s printed photos or digital files on a USB. Each of these items has a different purpose, but they should all look, feel, and sound like they came from the same source.
The goal isn’t to use identical design throughout all of your materials, rather to ensure consistency. While the design will vary from one item to the other, you will want to use a particular color scheme consistently, a set of fonts, or even the same style of graphics that will tie together all your materials. This is best accomplished with clearly defined branding guidelines that will define and govern the use of brand elements. The benefits of a consistent package aren’t just aesthetic – the more consistent your items are, the more likely your potential clients will be to remember your brand.
Don’t Forget The Basics | Photography Packaging
Stationery is used to engage your potential and existing clients and to convey a particular message, depending on your goals and the item you’re using. It shouldn’t come as a surprise that one of the most important elements of an effective stationery item are contact details. Keep in mind that different items have different requirements and limitations, so you’ll need to be deliberate with the information you decide to include. For example, business card offers a rather limited space, so you will really have to limit the details you include. A brochure, on the other hand, will allow you even non-vital information that would never fit on a business card.
So, what’s most important? Depending on the item, you will want to include at least the name of your business, a phone number and an email address that’s being monitored most frequently. Your website also belongs among the more important details, as well as your name where applicable. It’s important you’re deliberate with the information, as you risk cluttering your design, which in turn will limit readability and effectiveness of your stationery.
Don’t Cut Corners | Photography Packaging
Have you ever gone through your mail and found a couple of brochures, only to throw away one and keep the other to flip through it later on? We’ve all thrown away printed materials that were printed on cheap paper without giving them a second thought. We’re all tactile beings, and your potential clients will feel the difference between cheap paper and more luxurious paper stock. And let’s face it, no matter how appealing the design, if you use cheap materials, it will never make the impression you’re hoping for. Getting the best materials your budget allows, on the other hand, will help you leave an impression of a reliable, established professional.