Photography Portfolio Advice | Who Needs A Portfolio? You Do! – Tips For Designing A Photography Portfolio That Gets You Clients
Photography Portfolio Advice | For a photographer, a portfolio website is like a chef’s menu. It is the ultimate showcase of professionalism, skills, style, and talent. Gone are the days when you could set up a website and let it sit idle for a few years. You are marketing to the the millennial generation, a generation that grew up with the internet, smartphones, and social networks, after all. Is your website good enough to appeal to them?
One of the secrets to success is to have a website that is outstanding! If you are not staying on top of design trends and continually working on your portfolio, you will find yourself behind times and will lose business because of it. To a potential client, you as a photographer are often only as good as the weakest image in your portfolio. They’re checking you out for the first time, and if you don’t impress them enough, you won’t get their work. How you showcase all your past work is vital to landing any new gigs in the future.
Consider Your Target Demographic | Photography Portfolio Advice
Your portfolio has to appeal to your target audience, whether it is a couple looking for a wedding shoot, or an agency looking for a commercial shoot. The adage “dress for the job you want, not the one you have” applies to photography portfolios as well. If you want to shoot weddings, then make sure that’s exactly what you’re highlighting on your portfolio. If your portfolio gives off the wrong image, you won’t get any of the clients you want.
Don’t Use Generic Templates | Photography Portfolio Advice
Potential clients will be judging your skills and style not only by viewing works that appear on the portfolio website, but also by the aesthetics, usability and overall flow of the portfolio website itself. You are an artist (or you want to call yourself that at least) and what makes an artistic statement is not a template that thousands of other photographers are using out there. Custom website design cost should be the easiest justifiable cost of your business.
Choosing And Displaying Your Works | Photography Portfolio Advice
This is a photography website we’re talking about after all, so your portfolio will affect whether the website is interesting or not. People will want to see your previous work to decide whether you’re good or not and for general interest, to see what you’ve been up to in the past. Include only the projects that you are really proud of, that look the best, and that use the best materials. Think of your portfolio as your greatest hits album. Only showcase the best examples — your most impressive and representative work — and keep the lesser work samples off of your portfolio.
Include Your Contact Information | Photography Portfolio Advice
Contacting you is the first action a person will take before they hire you. You want to do anything you can to make the contacting process as simple and trouble-free as possible. It’s a fact that by including your contact into your portfolio website, the chances of getting work from the potential clients will improve. To make their life even easier, it is better to put your contact information on every page, be it on page header or footer, so that they can access the information easily without going here and there.
Make Your Portfolio Easy To Navigate | Photography Portfolio Advice
This is pretty forehead-slapping common sense. Still, it’s worth mentioning again: the best website don’t mean a thing if it’s hard to navigate. If your website is too hard to use, your users will be easily turned off and will produce more negative feelings towards your work. Rethink your navigation, making it as easy and intuitive as possible to use. Don’t slow visitors down by getting too creative with the navigation or trying something you’ve never done before. Chances are, it won’t impress them.
Blog | Photography Portfolio Advice
You’ll often find a blog in portfolio websites. Blogs give the visitors more compelling content to consume. Blog about your area of expertise; show you know what you’re talking about. Blogging has huge benefits for SEO too. By blogging, you’re adding continuous content to your website, making it ever expanding and hitting multiple areas of photography. It will help promote you and prevent your website from lying static. A blog has to add something to your website though, otherwise forget about it. No clutter.