Photography Portfolio Design Advice | Tips For Designing A Photography Portfolio That Gets You Clients
Photography Portfolio Design Advice | You have some stunning work, but how do you show it to people and how do you get people to look at it? Photographers have to showcase an appealing portfolio to their potential clients in order to get new assignments. An effective portfolio showcases the work to potential clients, usually provides some biographical information about the photographer, and makes it easy for people to contact the photographer. Whereas beautiful images could effortlessly get you new clients many years ago, people today are looking for much more.
Your portfolio is the showcase of your work and potential for your future employers or potential clients, it conveys who you are as an artist and a photographer, and accurately showcases all of your skills. A good photography portfolio will do more to boost your career than any other marketing tool in your arsenal. Keeping that in mind, use these photography portfolio tips to help make yours a powerful representation of your work.
Quality Over Quantity | Photography Portfolio Design Advice
It’s crucial that you include only your very best work in your portfolio. It should not only show that you’ve done good work, but also that you have the ability to self-edit. Too many images in your portfolio can increase load times, and provide the visitor with too many options. It can make your portfolio feel like it is dragging on and on. Remember, this is your portfolio website, not your external hard drive. So, you want to make sure that only the best of the best goes up. Including pieces that are meaningful to you, but are not your strongest pieces, will only reflect poorly on you.
Keep The Design Simple | Photography Portfolio Design Advice
When creating a portfolio, you want a website that is straightforward. You want your content to be the focal point, rather than a distracting design. If your work is presented in an organized and easy to navigate way, chances are, potential clients will appreciate the curation and level of professionalism that went into putting your portfolio site together. It also makes their lives a lot easier when browsing through your work. Your website is a mechanism for people to find your work. You don’t want it to be overly flashy or unconventional — that will make the content more difficult to access.
Make It Simple To Navigate | Photography Portfolio Design Advice
People’s attention spans are short. Your online portfolio has to be quick and easy to navigate. The easier your portfolio is for your viewer to navigate and get around, the happier they will be using it. The happier they are using your website, the more positive feelings they will produce while looking at your portfolio. Make sure that categories, sections, labels, and navigation makes sense to everyone. Getting clever with these things might sound like a great idea, and a way to stand out, but it creates a frustrating experience for your visitors.
Add A Blog | Photography Portfolio Design Advice
Google loves a well-structured, regularly updated website that’s packed with great content – and the easiest way to provide fresh content is to keep your blog updated. You can write about the projects you’re working on, share your thoughts about art and design trends and reveal your favorite tools. A blog has to add something to your website – otherwise forget about it. No clutter. A regularly updated blog keeps people coming back as well. Set yourself a task, like updating your blog every day for 100 days. It may seem daunting to have to find something new to post every day, but in the long run you’ll thank yourself.
Provide Contact Information | Photography Portfolio Design Advice
If the goal of your portfolio is to land you assignments, then make sure a client knows how to contact you so you can actually get one. Regardless of how good your work is, if your visitor can’t get in touch with you, you’re not getting any work. It’s really simple for you to add contact details to your website. The simplest way is to include your contact details on every page in your website — including your portfolio. You can put whatever you want for your contact details, just make sure that whatever you do put, is correct. A simple phone number will do, although if a potential client isn’t fond of the telephone, it may be better if they knew your email address as well.