Photography Portfolio Design Ideas | How To Set Up A Photography Website That Wins The Clients You Want
Photography Portfolio Design Ideas | As the saying goes, your first impression is often your last, which is why setting up an outstanding portfolio website should be one of your top priorities. You need a photography website that shows off best examples of your work and gives your potential clients the information they need to hire you, and since it takes a lot of hard work and creative ingenuity to design a website that pops and works seamlessly, it’s not something you should take lightly.
In the age of digital photography, almost anyone is considered a photographer as long as they’re able to press the shutter button, so photographers have to work hard to establish a critical difference between their work and the Joe next-door. Are you sure that your portfolio website is doing everything it can to get you clients and seal the deal? How much business are you losing because of silly mistakes? Remember, a photography website will help show your pictures – a great photography website will help sell your services. We’ve compiled a list of tips to help you set up the best, most effective and appealing website that boosts your business.
Consider Your Target Demographic | Photography Portfolio Design Ideas
You will build a wedding photography site quite differently than a wildlife portfolio website. The key consideration here is what you want to achieve. Your portfolio has to appeal to your target demographic, whether it is a couple looking for a wedding shoot, or an agency looking for a commercial shoot. If your portfolio gives off the wrong image, you won’t get any of the clients you want. The images in your portfolio should be a direct reflection of the kind of work you want to get. That’s why business-savvy photographers with different specialties often have separate websites.
Narrow Down Your Choices of Images | Photography Portfolio Design Ideas
Although you may have a large collection of pictures you think are worth sharing with your potential clients, try to limit your selection to the strongest pieces. Too many images in your portfolio can affect load times, and overwhelm the visitors with too many options. It can make your portfolio feel like it is dragging on and on. There are thousands of other photographers who are eager to take your potential clients, so spare none. Your portfolio should be nicest, greatest, and most complete part of your website.
Keep The Contrast High | Photography Portfolio Design Ideas
Depending on the style of photography, images usually look a lot better when displayed on a dark background. This is because there is more contrast than when viewing on a white background. While photography looks great on black or gray backgrounds, white text on a dark background is difficult to read, especially if there’s a lot of it. If you’re going to include a blog with lots of text, find a way to put the text on a light background to make it easier to read.
Don’t Even Think About Using Flash | Photography Portfolio Design Ideas
Flash is a technology that enables web developers to set up some impressive looking websites but it has a big disadvantage, search engines can’t read text inside a Flash website. For a search engine, a Flash website is just like a huge blank page without any text at all. Flash also takes a long time to load, in addition to not being search engine friendly, and some computers can’t even display it.
Keep It Simple | Photography Portfolio Design Ideas
Your stunning pictures may speak for themselves, but if your website is a mess, the message will still get lost. And that’s not all. Cluttered websites take forever to load, which can only frustrate your visitors. A slow loading time is one of the main reasons why people leave a website. And it’s not only the visitors that pay attention to loading times; search engines also dislike slow websites and it’s not exactly a secret that Google gives lower rankings to slow websites.
Make It Easy To Contact You | Photography Portfolio Design Ideas
Regardless of how good your work is, if your potential client can’t get in touch with you, you’re not getting any work. Think about it: If someone finds your portfolio website and wants to talk with you, how would they do it? If you forget to include your contact information (or hide it several clicks deep), would you expect them to spend more than 5 minutes hunting for it before they give up? A simple phone number in the footer of each page will do, although if a potential client isn’t fond of the telephone, it may be better if they knew your email address as well.