Photography Portfolio Design Secrets | 4 Ridiculously Simple Tips For Designing A Photography Website That Simply Works!
Photography Portfolio Design Secrets | Setting up a photography website can be a fun and creative project. Think about it: photography is one of the most creative industries out there, and setting up a website will allow you express your creativity in a refreshing, new way. Yet, you’d be amazed just how many photography websites are downright awful. The truth of the matter is that an outdated, buggy website (Or not having a website at all!) can do a lot more damage than you think. After all, we live in a digital age, and your website is much like a storefront window. If you fail to grab the attention of your potential clients, they’ll just walk away without giving you a second thought.
We all use the Internet to connect with friends and family, watch movies, listen to music, and some even to spend hours watching funny cat videos (Guilty as charged!). It’s no wonder that we do our research online before purchasing a product or a service. At the end of the day, your potential clients are out there searching for the right photographer, and if you’re serious about your business, you can’t afford to neglect your website, or think you can run your business with just a Facebook page. The good news is that setting up a website that will get you booked solid isn’t as difficult as you may think!
Narrow Down The Selection Of Your Photos | Photography Portfolio Design Secrets
The main purpose of any photography website is to showcase photos. Obvious, right? Sure is, but most photographers tend to get carried away and upload pretty much every photo they ever took. Don’t mistake your website for cloud storage. Instead, go through your work and select only the very best examples of your work. At the end of the day, it’s much better to have a dozen of outstanding examples of your work than a bunch of photos that are only OK. A narrowed down selection will make your portfolio feel structured and well organized, and it won’t feel like it’s dragging on and on.
Keep It Unique | Photography Portfolio Design Secrets
There’s almost a million photography websites on the web at the moment, which means standing out can be a real challenge. It will be a lot easier if you ensure your website is different. Sure, when doing the prep work, you’ll take a look at what’s already out there, but don’t imitate or copy what other photographers are doing. Instead, find an opening for something new that will help you stand out from the crowd. This is why we advise our clients to avoid using cheap web templates. There’s a reason why they’re cheaper than a cocktail.
Considering how how cheap these templates are, it shouldn’t surprise you that many photographers are already using them. Think about it: how is your website supposed to stand out from the crowd if it looks just like the website of your main competitor? A unique design will help you leave a memorable and lasting impression on your potential clients. If that doesn’t get you to reconsider using a template, bear in mind they’re usually designed and developed by beginners and tend to have all the telltale signs of amateur design. Not really the type of first impression you’re trying to make, is it?
Simplify Your Navigation | Photography Portfolio Design Secrets
While you want your website to be unique, the navigation bar is the last place you want to get too creative. People are used to seeing the bar with the most important link at the top of each page, so give them that. You want your visitors to focus on your work, not sit there trying to figure out how to get from one place to another. This doesn’t mean you should include absolutely every link in there. In fact, you should narrow down your selection to the most important links and tuck away all the other links in the secondary navigation or even in the footer of the appropriate pages.
Make Sure It’s Responsive | Photography Portfolio Design Secrets
Not so long ago, if you wanted to browse the Internet, you had to wait till you got home, turned on your computer and connected to the Internet. Today, we’re constantly connected and all you have to do is unlock your phone. In fact, the number of people using mobile devices to access the Internet is about to surpass the number of people using desktop computers, so you’ll definitely want to make sure your website looks immaculate across all devices. The good news is that you no longer have to set up two separate website – one for desktops and the other one for mobile devices.
Whenever we set up a website for a client, we make sure it’s 100% responsive. This means there’s only one website that automatically adjusts to the screen size of the device being used to view it. This way, you can make sure your photography is showcased in the best possible way, whether the visitor is using a 21-inch Mac or an iPhone. But it’s not just your visitors that care about responsiveness. Even search engines started paying attention to it, giving better rankings to websites that have responsive design. This means you will never get the traffic you would if your website were responsive.