Photography Portfolio Design Tips | Make The Most Of Your Photography Portfolio: 5 Key Tips For Building Successful Website
Photography Portfolio Design Tips | In today’s digital world, a photography portfolio (the same as any other portfolio) no longer has to be physical. Most photographers prefer to present their works in digital format, so even if you do have a physical one, a website portfolio is pretty much expected these days in addition. There’s nothing more vital to your career than presenting your best work in an appealing, professional and accessible way. Why is it crucial to have a portfolio? The point is that most clients only believe what they see, and your photography portfolio is the visual proof for them to witness your skills, talent, and personality.
While any other business and service provider has to settle for stock images or hire a professional to get good images for a website, photographers have at least that element of their website taken care of already. However, beautiful images are not the only part of designing an online photography portfolio. In order to attract the potential clients, your portfolio should be designed properly according to specific principles which not only will impress the clients, but will also provide a smooth user experience. Based on our own observations of some of the best of what we’ve seen and designed, here are our top tips for creating your own photography portfolio.
Consider Your Target Demographic | Photography Portfolio Design Tips
Every portfolio must have a specific goal. Before you start designing a photography portfolio, it is critical to define goals and purposes of the future portfolio: whether it is going to be a portfolio for commercial purposes, or showing your works to potential employers, or just showcasing your works to share them with your friends and close people. If your portfolio gives off the wrong image, you won’t attract any of the clients you want. It’s vitally important that your portfolio website shows off who you are and what you do: by building an original website you’ll make sure that it comes to mind when people are searching for your services.
Selecting Images | Photography Portfolio Design Tips
After the goals and audience are specified, it’s time to make a selection of images that are to be presented in the portfolio. How many examples should a photography portfolio include? It’s a tricky question, but you should aim to fill at least 20 pages of a physical portfolio, and at least 30 examples for an online space. If you limit your selection, the visitors sees only the strongest of your images, and if they are interested in seeing more, they can contact you. Limiting your selection also makes your portfolio seem more defined and structured.
Image Size | Photography Portfolio Design Tips
Maybe there is no need to talk about image size here, because most photographers and web designers understand about sizing photos for their portfolios, but we still see portfolios with images either too big or too small. Don’t display “full size” images at 300px by 300px. The visitor is there to see your work at its best quality, not a low quality optimized for bandwidth. The optimal image size for the photo portfolio is between 600px and 1200px (large enough to show the details interesting to the viewers and small enough to fit on each viewer’s screen and load fast).
Navigation | Photography Portfolio Design Tips
Navigation is the most crucial element to be considered when creating an online photo portfolio. It should be designed as clearly as possible for the visitors to view your works. If your website is too hard to navigate, your users will be easily turned off and will produce more negative feelings towards your work. Rethink your navigation, making it as simple and natural as possible to use. The most popular method of navigation is drop down. It is intuitive – the menu sections or image gallery is navigated by hovering the cursor over an interactive menu or gallery object, and it will open the sections or images available for browsing. This type of navigation is very convenient and widely used.
Contact Details | Photography Portfolio Design Tips
Devote space on your homepage to telling people how they can contact you. Different people prefer different methods of contact, so supply a couple of ways that they can do so – make it easy for them. You can put whatever you want for your contact details, just make sure that whatever you do put, is correct. A simple phone number will do, although if a potential client isn’t fond of the telephone, it may be better if they knew your email address as well. Remember, if your site doesn’t make it clear how visitors can get in touch with you, they won’t try very hard to find out.