Photography Portfolio Designs | Rock Your Portfolio Website: The Five Principles Of Conversion-Centered Design
Photography Portfolio Designs | To a potential client, you as a photographer are often only as good as your portfolio. They’re checking you out for the first time, and if you don’t leave a great first impression, you won’t get their work. How much time do you spend working on your portfolio? Be honest – does it showcase your best work? While you’ll still need a hard-copy book, your photography portfolio website is still one of the first things a potential clients will look up; it’s what will help you get a foot in the door. Read on to find out how to design the perfect portfolio your business deserves!
There’s nothing more vital to your career than presenting your best work in an appealing, professional, and simple way. What it ultimately comes down to is quickly answering the question “Why?” for your potential client (as in “Why should they go with you for their next photo shoot?”), showcasing your best work, making it simple for them to navigate around your portfolio, and getting in touch with you, while making it clear what you can offer them. Below are some tips for designing a great portfolio website to help you get started.
Have A Clear Logo And Tagline | Photography Portfolio Designs
Your logo is your brand; your tagline is who you are. In the short-attention-span internet age, you have to be able to grab attention, and answer the question “Why?” very quickly. Your logo is usually the first thing a visitor will see. In the Western world, we read from left to right, top to bottom, so it makes sense to put your logo in the top left of every web page, so that potential clients can instantly identify who owns the website. Once the visitor sees who runs the website, they’ll want to know what it is that you do. This is where you explain what you do with a tagline. Your tagline should be short, concise, and snappy, summarizing what you do.
Take A Step Back, And Curate Your Best Work | Photography Portfolio Designs
It’s easy to upload a hundred images, but that doesn’t mean it’s the best idea. Some photographers, particularly those just starting out their careers, have a tendency to go overboard. Unfortunately, this tactic can backfire. Take the time to go through all of your work, and carefully choose the right images for your portfolio website. Remember, it’s always better to have a portfolio of a few projects that are amazing, than dozens of projects where some of them are just OK. Keep in mind that the quality of your portfolio is only as good as your weakest project.
Keep The Website Design Simple, And Let The Work Take Center Stage | Photography Portfolio Designs
When designing a portfolio, you want a website that is straightforward. You want your content to be the focal point, rather than a distracting design. While you can definitely have a website that’s visually attractive, and aesthetically pleasing, it has to complement your work, and help push it to the forefront of your potential clients’ minds. If it doesn’t do that, then it’s not helping your business, or your art. You don’t want the website to be overly flashy or unconventional — that will make the actual content more difficult to digest.
A Portfolio Site Should Be Easy To Navigate | Photography Portfolio Designs
This is pretty forehead-slapping common sense. Still, it’s worth mentioning again: the most beautiful website doesn’t mean jack squat if it’s hard to navigate. People’s attention spans are short, so your portfolio website needs to be fast, and easy to browse. Navigation has to be straightforward on any website that tries to sell to the public, and that’s just what a portfolio website is supposed to do; it sells your time, and your skills to potential clients. Simplify and streamline the menu items, reduce and consolidate pages, and keep the navigation style simple, rather than getting clever with it.
Make It Easy To Contact You | Photography Portfolio Designs
What’s the ultimate point of making a portfolio? To get clients – and get paid. At the bare minimum, include an email address, or a contact form. And better still, include a business phone number where you can be reached. The easier you make it for a prospective client to contact you, the better the chance is you’ll end up getting their work – and get paid.