Photography Portfolio Guide | Book Yourself Solid: Must-Haves For A Successful Photography Website That Gets You Clients
Photography Portfolio Guide | Photographers have to work harder than ever to stand out in a saturated market. It doesn’t matter how many raving testimonials you have or how impressive your education is, no one’s going to be interested unless they can see what you can do. And a portfolio website is the simplest and quickest way to showcase your work; these days, in fact, it’s expected. Think of your website as your virtual storefront. Not only is it a great way to get more clients, but it’s a really affordable photography marketing tool that you can control completely and find clients outside of the people you already know.
In addition to fantastic imagery, what features are found in effective photography portfolio websites? What are the most vital things to consider when presenting best examples of your work? Most of the time the photography portfolios are heavily reduced to a bare showcase – which can be the homepage, a contact page, and maybe an “about me” page. It sounds simple, but there are still many things to figure out before being able to properly design a website that gets you clients.
Consider Your Target Demographic | Photography Portfolio Guide
Your portfolio has to appeal to your target demographic, whether it is a couple looking for a wedding photographer, or an agency looking for a commercial shoot. If your portfolio conveys the wrong image, you won’t get any of the clients you want. A great example is a wedding photographer’s website – this page would be completely different from the one of a landscape photographer. It will probably be white, including many circles (which suggest continuity), maybe even have floral motifs and other elements throughout the website that are more likely to appeal to the future brides looking for a photographer.
Show Off Your Work | Photography Portfolio Guide
In other industries, people use their resumes to apply for potential jobs. However, as a photographer, your portfolio will act as the resume and will showcase your work, style, and experience. It will give potential clients a deeper look into your particular niche and expertise. However, keep in mind that the more examples you have, the harder your portfolio is to browse, so try to limit your selection and showcase only the best examples. Remember, it’s always better to have a portfolio of a handful of projects that are stunning than countless projects where some of them are just OK. Your portfolio is only as strong as your weakest picture, after all.
It’s A Website, Not A Brain Puzzle | Photography Portfolio Guide
Mobile Is King | Photography Portfolio Guide
This is 2015 – everyone and their grandmother is browsing the internet using a smartphone, tablet, or another mobile device. According to a recent survey by Google, 48% of users said if a website didn’t work well on their smartphone, it made them feel like the company didn’t care about their business. That statistic will only continue to rise each and every year as more people stop forgiving businesses that don’t offer a great mobile user experience. The best portfolio website you can build is definitely not one that looks the same on a computer screen as it does on an iPhone.
Make It Easy For Potential Clients To Contact You | Photography Portfolio Guide
Regardless of how brilliant your work is, if a potential client can’t get in touch with you, you’re not getting any work. The easiest way is to include your contact details on each page in your website — including your portfolio. Include something small and subtle at the bottom of the screen that doesn’t take attention away from the images, but is there when a visitor is ready to pick up the phone. Whether it’s a contact page, a phone number on every page, or an email address in the footer, finding your contact information should be a breeze for your users.