Photography Portfolio Guide | Book Yourself Solid: Must-Haves For A Successful Photography Website That Gets You Clients

Photography Portfolio Guide | Book Yourself Solid: Must-Ha...

Photography Portfolio Guide | Photographers have to work harder than ever to stand out in a saturated market. It doesn’t matter how many raving testimonials you have or how impressive your education is, no one’s going to be interested unless they can see what you can do. And a portfolio website is the simplest and quickest way to showcase your work; these days, in fact, it’s expected. Think of your website as your virtual storefront. Not only is it a great way to get more clients, but it’s a really affordable photography marketing tool that you can control completely and find clients outside of the people you already know.

Photography Portfolio Guide | Website Design –

In addition to fantastic imagery, what features are found in effective photography portfolio websites? What are the most vital things to consider when presenting best examples of your work? Most of the time the photography portfolios are heavily reduced to a bare showcase – which can be the homepage, a contact page, and maybe an “about me” page. It sounds simple, but there are still many things to figure out before being able to properly design a website that gets you clients.

Consider Your Target Demographic | Photography Portfolio Guide

Your portfolio has to appeal to your target demographic, whether it is a couple looking for a wedding photographer, or an agency looking for a commercial shoot. If your portfolio conveys the wrong image, you won’t get any of the clients you want. A great example is a wedding photographer’s website – this page would be completely different from the one of a landscape photographer. It will probably be white, including many circles (which suggest continuity), maybe even have floral motifs and other elements throughout the website that are more likely to appeal to the future brides looking for a photographer.

Photography Portfolio Guide | Book Yourself Solid: Must-Ha...

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Show Off Your Work | Photography Portfolio Guide

In other industries, people use their resumes to apply for potential jobs. However, as a photographer, your portfolio will act as the resume and will showcase your work, style, and experience. It will give potential clients a deeper look into your particular niche and expertise. However, keep in mind that the more examples you have, the harder your portfolio is to browse, so try to limit your selection and showcase only the best examples. Remember, it’s always better to have a portfolio of a handful of projects that are stunning than countless projects where some of them are just OK. Your portfolio is only as strong as your weakest picture, after all.

It’s A Website, Not A Brain Puzzle | Photography Portfolio Guide

Another bullet-proof way to set up an effective portfolio website that works for you is to make sure it’s efficient, in terms of user-friendliness. Simplify the navigation, so your potential clients can focus on the photography without being distracted by trying to figure out how to use the website. If your portfolio is too hard to use, your visitors will be easily turned off and will have more negative feelings towards your work, making you lose potential clients. Rethink your navigation, and make it as easy and natural as possible to use.

RELATED: Expert SEO Tips | How To Get Your Portfolio To The First Page Of Google… Fast! Search Engine Optimization For Photographers

Photography Portfolio Guide | Book Yourself Solid: Must-Ha...

Mobile Is King | Photography Portfolio Guide

This is 2015 – everyone and their grandmother is browsing the internet using a smartphone, tablet, or another mobile device. According to a recent survey by Google, 48% of users said if a website didn’t work well on their smartphone, it made them feel like the company didn’t care about their business. That statistic will only continue to rise each and every year as more people stop forgiving businesses that don’t offer a great mobile user experience. The best portfolio website you can build is definitely not one that looks the same on a computer screen as it does on an iPhone.

Photography Portfolio Guide | Website Design –

Make It Easy For Potential Clients To Contact You | Photography Portfolio Guide

Regardless of how brilliant your work is, if a potential client can’t get in touch with you, you’re not getting any work. The easiest way is to include your contact details on each page in your website — including your portfolio. Include something small and subtle at the bottom of the screen that doesn’t take attention away from the images, but is there when a visitor is ready to pick up the phone. Whether it’s a contact page, a phone number on every page, or an email address in the footer, finding your contact information should be a breeze for your users.

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