Photography Portfolio Guidelines | The Secret Weapon Of Successful Photographers: 6 Tips For A Great Photography Portfolio
Photography Portfolio Guidelines | Your photography portfolio website is probably the single most effective thing that you can show to potential clients and employers. They’ll look for photographers who can produce work that shows technical skill and unique, visual talent. A powerful portfolio opens many doors, a weak portfolio will close all of them. Your portfolio is often the only thing a person sees while deciding whether or not to hire you, but keep in mind that in most cases you will not be present to explain every photograph.
For every member of the design community – designers, photographers, and illustrators – the portfolio is a vital tool when it comes to getting new clients, or changing jobs. How much time do you spend working on your portfolio? Be honest – does it showcase your best work? Did you know that in a recent study 71 percent of advertising and marketing executives said they prefer to view a job candidate’s work samples online? Only 16 percent of them said a hard-copy of the portfolio is best. Here are some tips for designing, and maintaining an online photography portfolio that will get results.
Include Only Your Best Work | Photography Portfolio Guidelines
It’s crucial that you include only the very best work in your portfolio. It should not only show that you have done great work, but also that you have the ability to self-edit. Resist the temptation to bulk out your photography portfolio with old, or irrelevant examples of your work by having a thorough and ruthless clear out. Including examples that are meaningful to you, but are not your best, will only convey a wrong message about you. Choose 15 to 20 pieces that show your versatility, and your unique perspective, and leave the rest out.
Aim For Simple And Straightforward | Photography Portfolio Guidelines
Time is always of the essence for most of us. Don’t force your potential clients to dig in order to find your work samples. If you have your own website, make the “Portfolio” section easy to find. When it comes to designing a menu bar for your website with links to the different pages, DO NOT GET CREATIVE! Make the website dead simple to use. Keep in mind that your website is a vehicle for people to find your work. You don’t want the portfolio to be overly flashy or unconventional — that will make the content more difficult to access.
Publish Testimonials | Photography Portfolio Guidelines
Now that you’ve got all of the necessities, consider any other peculiar elements that you can include to give you an edge. If shopping on Amazon has taught us anything, it’s that people love to know what other people think. Getting testimonials from happy clients is an effective way to show some ‘proof’ that you can deliver on what your portfolio promises. Mention awards. If you have mentions in press, do include them too.
Make It Easy For Your Users To Contact You | Photography Portfolio Guidelines
It doesn’t matter how good your work is, if your visitor can’t get in touch with you, you’re not getting any work. List prominent contact details so visitors are in no doubt as to how they can email you, follow you on Twitter, or connect with you on Facebook. It’s really simple for you to add contact details to your website. Whether it’s a contact page, a phone number on every page, or an email address in the footer, finding your contact information should be a breeze for your potential clients.
Include Your Blog | Photography Portfolio Guidelines
If you do have a blog that you update often, that also represents where you are professionally, or adds value to who you are, include it. A blog has to add value to your portfolio – otherwise forget about it. Remember, no clutter. In general, the things that make visitors happy are the things that make Google happy. Google loves a well-structured, regularly updated website that’s stuffed with great content – and the easiest way to provide fresh content is to keep your blog updated.
That Special Something | Photography Portfolio Guidelines
If your portfolio has excellent examples of everything listed above, congratulations — you are free to compete with thousands of other photographers. To rise above the rest and truly stand out in an extremely competitive industry, your work has to go the extra mile. What differentiates you from other photographers? What gives your work its individual style and voice? Having a unique perspective isn’t just essential for your photography portfolio, it’s a must for your career.