Photography Portfolio Sites | Why People Hate Your Portfolio: Tips To Improve Your Photography Website
Photography Portfolio Sites | There’s nothing more important to your career than showcasing the best of your work in an appealing, professional, and intuitive way, which is why a portfolio is one of the most crucial business tools for photographers, developers, or designers. This is your opportunity to present yourself and your best work, and most importantly, get noticed by potential clients. How much time do you spend working on improving your photography portfolio? Does it showcase your talents?
Your portfolio is a reflection of your business and the very first thing a lot of your potential clients are going to see. It’s a showcase of your style, who you are as a photographer, and the nature of your brand. In order to appeal to your target audience, your portfolio should be designed according to certain principles which will help you not only impress your potential clients, but also provide them with a smooth and enjoyable browsing experience. We outlined the best design practices into five essential rules for you to design or improve your portfolio site, so let’s dive right in.
Prominent Showcase Of Your Work | Photography Portfolio Sites
This is one of those things that should go without saying, but so many photography websites really miss the mark. The main goal of a portfolio website is to show off your work. Try to simplify your design, keep it clean and usable, and try to minimize the loading time. You want to provide the best experience possible, because it is almost impossible to get clients to come back to your website without an outstanding initial experience. You want to entice potential clients with your photography skills, and to do that, they need to actually see your pictures. So make sure links to your work are prominent throughout your website.
All Killer, No Filler | Photography Portfolio Sites
Resist the temptation to bulk up your photography portfolio with old or irrelevant examples of your work by having a thorough and ruthless clear out. Remember, it’s always better to have a portfolio of a few projects that are amazing than dozens of projects where some of them are just OK. The quality of your portfolio is only as good as your weakest picture. If you limit your selection, the potential client sees only the strongest of images, and if they are interested in seeing more, they can contact you. Limiting your selection also makes your portfolio seem more organized and structured.
Contact, Not Just Social Media | Photography Portfolio Sites
First, be sure to make a clear and intuitive contact form that works. This is the way your clients will get in touch with you so it is vitally important. What’s the use of having a portfolio if your potential clients have no way of reaching you? Your contact information has to be easy enough to find that your visitors barely even have to think about it. If it’s not obvious where your contact page is, they may give up and go somewhere else. Make sure the contact details you provide are correct and up to date, such as the email you check most often, or the phone number you always have with you.
Keep Your Portfolio Fresh | Photography Portfolio Sites
Keep in mind that your work doesn’t end with just designing a stunning portfolio. You’ll also want to update it on a regular basis, as the internet users are used to finding new content each and every time they visit a website. The best portfolios are never static. As you create new and better work, make sure you make additions to showcase your latest projects, but with the same focus on careful curation! Try not to upload everything at once, uploading tons of pictures to your portfolio every couple months. Instead, try to keep a consistent, yet loose, schedule.
Encourage Action | Photography Portfolio Sites
The best websites are organized in such a way that they lead visitors to certain pages and invite them to take some sort of action. Your newsletter signup form, free trial signup, purchase button are all examples of calls to action. They’re one of the most vital elements of any marketing website. Every page should lead to one main call to action. If the background color of your blog is white, try using a dark color for your call to action button. To make it really stand out, be sure this is the only element on the page using that color.