Photography Portfolio Tricks | The Secrets Behind Building Effective Photography Websites
Photography Portfolio Tricks | In the age of digital photography, almost anyone can be considered a photographer as long as they have an index finger capable of pressing the shutter button. And let’s face it, out of 100 random pictures, one has to come out half decent without any knowledge of photography whatsoever, which means that professional photographers have to work hard to establish a critical difference between their work and the Joe next-door. If you work as a photographer, you need a portfolio if you’re trying to stand out – and a portfolio website is the easiest and quickest way to showcase your work. Even if you have a printed portfolio, a photography website is pretty much expected these days in addition.
If you haven’t updated your website in a few years, chances are, you’re losing out on clients simply because your portfolio doesn’t provide them with all of the information they need. In addition to fantastic pictures, what features are found in most of the successful photography portfolios? What elements will help you turn visits into paid assignments? We made a list of the most important “secrets” to successful portfolios. Does your photography portfolio hit each of these points? If not, why not?
Take A Step Back, And Curate Your Best Work | Photography Portfolio Tricks
Take the time to look at all of your work and carefully choose the right pieces for your portfolio. Remember, it’s always better to have a portfolio made of a few projects that are brilliant than dozens of projects where some of them are barely OK. At the end of the day, the quality of your portfolio is only as good as your weakest project. So, don’t upload every picture you’ve ever taken. Set aside time to go through all of your work, exclude anything you’re not proud of or don’t think is your best work. Make sure there are no weak images in your portfolio.
Make Yourself Available | Photography Portfolio Tricks
If your website doesn’t make it clear how potential clients can reach you, they won’t try very hard to find out. This is why you need to dedicate space on your website to telling people how they can reach you. Different people prefer different methods of contact, so include a couple of ways that they can do so – make it easy for them. Include something small and subtle at the bottom of the screen that doesn’t take attention away from the images, but is there when a client decides to pick up the phone.
Keep It Fresh | Photography Portfolio Tricks
The most effective portfolio websites are never static. As you create new and better work, make sure you make additions to showcase your latest projects, but with the same focus on careful curation! Google also loves fresh content, and another great way to improve the search ranking of your website is to keep it up-to-date through a blog. Always keep your posts relevant and linked to what it is you do, as that’s why people are visiting your website to begin with.
Try To Keep The Contrast High | Photography Portfolio Tricks
Depending on the style of photography, images usually look a lot better when you view them on a black background. This is because there is a lot more contrast than when viewing against bright backgrounds. Contrast helps bring out the colors of the photo, which in turn, makes the image appear more vivid and stunning. And while photography looks great on black or gray backgrounds, white text on a dark background can be difficult to read. If you’re going to include a blog with lots of text, find a way to put the text on a light background to make it easier to read.
Simplify Navigation | Photography Portfolio Tricks
Make the navigation easy. When it comes to setting up a menu bar for your website with links to the different pages, DO NOT GET CREATIVE! Make the website dead simple to use. If your website is too difficult to use, your potential clients will be easily turned off and will produce more negative feelings towards your work. Rethink your navigation, making it as easy and natural as possible to use. Make the navigation easy so people can focus on the photography without being distracted by trying to figure out how to use the website.