Photography Portfolio Website Essentials | Unexpected Hacks To Spice Up Your Photography Website And Take Your Business To The Next Level
Photography Portfolio Website Essentials | We’ve come a long way since the introduction of the world wide web – long gone are the days when you had to wait to get home, turn on your desktop computer, connect to the Internet (Remember AOL’s dial-up tone? Anyone? No? Just me? Oh boy!), and browse those godawful excuses for a website. Nowadays, we’re connected practically 24/7 thanks to the smartphones in our pockets, tablets, laptops, and desktops. Needless to say, the internet is no longer used just to connect with friends and family and watch funny cat videos – it has become one of the most important business tools as well.
Yet, when asked about their online presence, new photographers and other small business owners get jumpy like a cat on a hot tin roof! Building a solid online presence doesn’t have to be exhausting – and no, you don’t have to spend endless amounts of money to do it either. We’d love to help you get started, so today we’re sharing some of the most effective hacks to take your website to the next level and start building your online presence like a pro! Let’s dive right in, shall we?
You’re A Part Of A Creative Industry. Act Like It! | Photography Portfolio Website Essentials
The website you set up will act like your online store front and your portfolio. Not only that, it will be available 24/7, which means your potential clients will be viewing your work on their own, without you there to hook them in. This also means your website needs to grab their attention from the moment they land there. This is only possible if it’s unique – after all, if the visitor feels like they’ve seen a website just like yours countless times before, they won’t be likely to remember it. This is why avoiding cheap web templates is vitally important if you’re serious about your online presence.
Not only are these templates being used by many businesses out, some even in your area, but they tend to be poorly designed. They’re generally designed by amateurs or complete beginners, after all, so they have all the telltale signs of amateur design. If that’s not enough to talk you out of using a cheap template, it’s also worth noting that these websites are usually designed to be generic – on purpose! The logic behind it is simple – the more generic the design is, the more people will use it. However, what end-users end up with is a website that could never accurately represent their brand, which makes it a wasted investment as a whole.
For The Love Of God, Don’t Make It Difficult | Photography Portfolio Website Essentials
User experience will be the critical difference between success and failure – if your website isn’t easy to use, your visitors will abandon it without giving you a second thought and move onto a website of another photographer. There are a few factors affecting usability – the most important one being the way navigation has been set up. Your goal is to set up a website that will enable the visitor to focus on your work instead of trying to figure out how to get from one page to another and your main tool is the navigation bar.
Navigation bar is the strip at the top of a page with different links. While you may believe that including as many links in there as possible is the way to go, quite the contrary is true, actually. You will want to include only the links for the most important pages in there, and tuck away all the other less important links in the secondary navigation, such as the sidebar, or even in the footer of the page to avoid overwhelming your visitors with too many options.
Narrow Down Your Selection | Photography Portfolio Website Essentials
The primary purpose of your website is to showcase the very best examples of your work – and we do mean the best! Don’t mistake your website for cloud storage and upload absolutely every photo you ever took. Instead, go through all of your work and select only the best photos you want to show potential clients. Your personal feelings don’t count here – no matter how attached to a photo you might be, if it doesn’t showcase your skills and creative vision, it doesn’t belong on your website.
A website with only the best examples will show your potential clients what it is that you can do for them, and will boost your chances of getting hired. Keep in mind, though, that not every type of a photo belongs on your website either – for example, if you’re specializing in wedding photography, there’s really no need for examples of high-end fashion photography, no matter how good they look. Stick with what you’re good at and what you’re trying to sell!
Be Accessible | Photography Portfolio Website Essentials
The primary purpose of your website is to showcase your work, sure, but you probably have other goals in mind as well – the most common goal is booking new clients. If that’s the case here, you’ll need to make sure your potential clients can reach you the moment they decide to hire you. This might sound obvious, but you’d be amazed how many photographers out there go through the trouble of setting up a stunning website, only to leave out their contact details or bury them several clicks deep. Feature your phone number and your email address on each page, either in the footer or the header, and set up a separate contact page with all the other contact details potential clients might find useful.