Photography Portfolio Websites | 5 Tips for Building a Killer Portfolio Website
Photography Portfolio Websites | Whether you would like to do weddings, commercial jobs, portraits or to work for an ecological group to save the earth, a portfolio is the tool that shows a client your capabilities. Being hired to shoot a project requires that you have the whole package– exceptional photos, approach, character, discipline — but when it comes down to it, the first thing a customer will look at when doing their research is something that many photographers ignore: the website. Your website is the best worker and promoter you’ll ever have. It works through the night, early mornings and will do everything you say. There are literally millions of people searching the Internet for a variety of reasons on any given day. If you are not trying to capture some of those visitors, then you are losing out on numerous potential sales each month. Having a beautiful, up-to-date website shows that you’re serious about your profession.
Keep It Short | Photography Portfolio Websites
If you are a photographer, you surely have oodles of pictures taken by you but that doesn’t at all mean that you should put as many pictures on the front page of your website. Select the best shots for your customers to take a glance and get the idea of your photography skills. Give your audience a taste of your talent and enough to sell your services or your photos.
If you give your target audience too much, they won’t actually pay close attention to your work and move on to a competitor who took the time to arrange a snapshot and not a study.
Clean and Simple | Photography Portfolio Websites
When designing a portfolio, you want a website that is uncomplicated. You want your content to be the focal point, rather than a distracting design. Good design is unseen. If people are constantly flattering the design of your portfolio website, then you are probably doing something wrong. Your photos are supposed to be the star of the show, so don’t mess it up with useless design elements.
Keeping every element on your website simple and intuitive is so important that it even makes your site looks like it’s not something created by certain amateurs, which pretty much burns out your status before the potential clients even look at your works.
Easy to Navigate | Photography Portfolio Websites
Don’t turn your portfolio into a game of secrecy. Make sure that categories, sections, labels, and navigation makes common sense to everyone. Getting clever with these things might seem like a fun idea, and a way to be dissimilar, but it creates a frustrating experience for your viewers. If the goal of your portfolio is to land you assignments, then make sure a customer knows how to contact you so you can actually get one. The easiest method is to include your contact details on every page in your website — including your portfolio.
Know Your Audience | Photography Portfolio Websites
Regardless of what kind of business you run, you should be paying attention to visitor profiles, one way or another. It’s essential to have a basic grasp of your audience and know who is looking at your site — and who you want to be looking — varies from business to business and from website to website. Consider how your audience will navigate through your website. Is it an older population? Will they have difficulty seeing your content?
If you are selling stories that go with your photos, perhaps your blog should be the first page that your user sees. Knowing your target audience is critical: Your ads won’t work if they don’t appeal to what your potential clients want or need. Research and find out as much as possible about the people you want to sell to.
Reduce Website Load Time | Photography Portfolio Websites
Patience is a virtue, but for many, it is often a hard concept to practice. That is particularly true for web users visiting a website that takes a long time to load. Users are enamored with speedy websites, and when a site responds slowly, visitors lose their patience and are less likely to come back. When using images, be sure to use the proper format for the image type.
Different image file types (.gif, .jpg, .png) have different reasons depending on if you are displaying a photo, a graphic, an image with few colors, or an image consisting of many colors. Using the right file type for the right type of image allows the image to be created in the most optimized format possible, using the lowest amount of megabytes.