Photography Portfolios | 6 Things You Should Be Doing Right Now To Improve Your Photography Website
Photography Portfolios | As the saying goes, your first impression is often your last. That’s why creating a beautiful homepage should be one of your top priorities. It has to catch your visitor’s attention, and get them to click through to the other pages where they can either purchase your images, or contact you. A website is one of the most vital tools for any professional photographer. It allows your work to be found through search engines, can be used as a great digital portfolio, and is a brilliant way to communicate with your potential clients and fans of your work.
Your website is your virtual storefront. Want to make sure that visitors will leave your website almost the moment they land there? Be sure to make it difficult for them to find what it is they are searching for. Want to get people to stay on your website longer? Follow these simple web design tips.
Immediately Connect With YOUR Client | Photography Portfolios
Defining and understanding your target audience is vital to growing your business, and building your website. The images on your website should be a direct reflection of the kind of work you want to get. Wording is also very important. Not only is it good for search engine optimization, but by using the right words on your website, you are singling out the right client. If you’re an editorial photographer who sometimes takes wedding gigs, you shouldn’t have images of the bride and groom on your homepage. Make sure your website appeals to your target audience, and doesn’t confuse them.
Avoid Adobe Flash At ALL COSTS | Photography Portfolios
Flash websites are actually a type of interactive movie file that people can interact with. They were very popular a few years ago, because they had lots of fancy animations and looked super professional. However, it just no longer serves a purpose for photography websites. While it may make even a boring website look interesting, it can also make it load slow, and even make it unavailable to mobile devices. Google and other search engines have a hard time knowing what the movie file is about, so the flash websites don’t rank nearly as well as other types of websites that are written in code that search engines can see and understand.
Put Your Images Front And Center | Photography Portfolios
A good photography website generally means a nice looking website that is optimized well, but stays fairly simple in design. This enables the photos to do the talking. Minimal branding and colors are generally best way to go. Even if you’re using a template to create your website, your homepage should catch your visitors’ attention right off the bat with stunning imagery. Big, beautiful images will ideally compel visitors to click through to specific galleries, and then individual images.
Rethink Your Navigation | Photography Portfolios
Your homepage should act like a door to the rest of your website. That means it’s crucial to have a simple and clear navigation bar that lets visitors easily access your image galleries, about page, blog, and any other internal pages. The easier your site is for your visitors to navigate and get around, the happier they will be. Complicated navigation will result in people leaving a page rather than trying to figure it out. So instead of putting links to less important pages at the top of your home or landing pages, put less important links or pieces of information at the bottom of a page in the footer.
Make Your Contact Info Easy To Find | Photography Portfolios
It sounds obvious, but accessible contact information is key to boosting sales, and is something that many photographers overlook. It doesn’t matter how good your work is, if your visitor can’t reach you, you’re not getting any work. You must have a dedicated contact page with at least an e-mail address and a phone number, but the more information the better.
Don’t Forget To Update | Photography Portfolios
Users are used to seeing new content each and every time they visit a website. The same goes for your photography portfolio, with a little less emphasis on how often you should be updating. On top of that, Google loves fresh content – it keeps the search robots coming back to your web pages, which makes it more likely to rank higher in search engine results. So don’t forget to update your featured galleries and your blog.