Photography Startup Business Secrets | 6 Things People Won’t Tell You About Starting A Photography Business
Photography Startup Business Secrets | It’s fun to realize that a photography hobby can also be a good way to earn a little extra cash on the side. Unfortunately, we have all witnessed countless photographers start out with all the excitement in the world, but fail as professional photographers in the end. The professional photography industry can be a challenging place for the new photographer trying to launch their own business and earn a living doing what they like.
Today, it is easier than ever to get your hands on some equipment and start taking pictures, but becoming a successful photographer requires time and effort. The photography industry is highly competitive, but there are a number of steps beginners can take to stand out in a saturated market. The industry offers many opportunities for keen amateurs who want to make a living from it, so if you’re thinking of turning pro, this is what you need to know to succeed.
Differentiate Yourself From The Competition | Photography Startup Business Secrets
Research the industry and find your niche. Choose to focus your photography business in a type of photography which you are good at or in some area of the market with high demand. In the early days there is little option but to take every gig coming your way, even if you are not so familiar with the subject matter or conditions. You say yes to any inquiry for any budget. However, choosing an ideal client up front enables you to turn away the client who is too far away from your location, can’t afford your fees, or is simply too complicated to work with.
Set Business Goals | Photography Startup Business Secrets
Launching any business begins with the end. By setting business goals you will find a clear path to your destination, like breadcrumbs to follow down the road. Are you skilled at handling the administrative end of things, or will you eventually need to hire help? What will your pricing be like? How will you make your business profitable? What will your fixed costs be, and what costs can be passed onto your clients?
You Need Insurance! | Photography Startup Business Secrets
Don’t forget insurance. Liability, errors and omissions, and equipment insurance. Business insurance is can be slightly expensive and can be a major deterrent for those who are just starting out in the industry. In the long run, however, it’s more costly to be caught without insurance, so set up business insurance from the get-go. And if you aren’t on someone else’s health plan, you also will have to think about your own health/vision/dental insurance as well.
Create A Portfolio | Photography Startup Business Secrets
To charge a professional fee for your photography, you will need to show potential clients that you have what it takes to deliver the results. To do this it’s essential that you have a professional-looking portfolio, weighted towards your area of specialization. A portfolio is a representation of your current and best work that conveys your personal style, your niche and — most importantly — the kind of work you want to do. Your portfolio should be minimal and concise so that potential clients get a great introduction to who you are and your style. Keep it simple; you don’t want to overwhelm them.
Networking Isn’t Optional | Photography Startup Business Secrets
Build relationships in your community. Find out who your potential clients are and introduce yourself. Get the word out about your business, and keep your photography portfolio up to date so that you are ready to show potential clients when they ask about your work. One great tip for professional photographers is to take a few pictures of the wedding location and send it to the vendor, or take professional pictures of the wedding cake and send it to the cake decorator. Making friends with people like these by giving them professional pictures of their work will make them like you and refer you to their own clients.
What Photography Gear Do You Need? | Photography Startup Business Secrets
As a professional photographer, you are going to need at least two professional cameras. Camera malfunctions DO happen, and you need to have a professional backup camera ready to go in the case that something goes awry. This will be your most important investment, and it pays to invest in the best you can afford. Do your research and work out how to use your budget to get the most useful equipment.