Photography Startup Business | Photographer’s Guide To Survive And Thrive In 2015
Photography Startup Business | So, you’re interested in getting your feet wet in the photography game? We say good for you! Many photographers will tell you that photography business is too competitive to be sustainable, and sometimes they are right. Photography business can be extremely exhausting, both financially and in terms of work hours. But if you are passionate about taking pictures and you are okay with a bit of uncertainty, it could be the right thing for you.
Photography may be your passion and we can’t blame you for it, however, since the industry is incredibly competitive these days, it takes a lot more than just being a skilled photographer to reach success. Even the best talent can get buried in the vast number of professional photographers and freelancers out there. If you’re thinking of taking your passion a few steps further into starting your own photography business, we have a few crucial tips and recommendations you should think about before plunging in.
Understand Your Market | Photography Startup Business
Every photographer has to define his or her target market and how to penetrate it. Many photographers, particularly younger ones, fail to understand this concept and are too general in focus. It’s vitally important that you know exactly who your ideal client is and that you adjust every element of your business toward the things that appeal to them. Once you’ve determined your specialty (portraits, products, photo-art, etc…), narrow down your specialty even further. If you take portraits, find your personal style and make your business unique.
Write Your Business Plan | Photography Startup Business
Whatever photography business idea you have, all abstract notions and great initiatives have to be turned into a tangible plan. Writing a plan will help you think out what your goals are and identify the strategies that will help you accomplish those goals. Business goals can be general too. For example, you may want to work 40 hours a week in photography by replacing your full-time job, or establish a group of pregnant moms whose families you can photograph from maternity through seniors. Do you know where are you looking to go with your photography business, which clients are you targeting, and how are you going to reach them?
Set Your Rate | Photography Startup Business
It’s definitely fair to say that the topic of pricing your work can be the source of many frustrations. Like trying to read in the dark, headaches are inevitable if you don’t really know what you’re doing wrong when it comes to coming up with a profitable price list. It is important that you have a basic rate to refer to so you can assert your value when you get approached by potential clients. Even if you have to make exceptions and lower it to get commissions in the beginning, it’s better to have a starting point than to leave it to the client alone to set the terms. if you don’t know your worth, nobody else will.
Building A Portfolio Builds Credibility | Photography Startup Business
To charge a professional fee for your photography services, you will have to convince potential clients that you have the skill and experience to deliver the goods. To do this it’s essential that you have a professional-looking portfolio. After you’ve written your business plan and defined the market you’re aiming for, the portfolio you build should be directed to that market. Your website is often the first impression that people have of your business and can be thought of as your virtual storefront. You want to keep your “hook” in mind when designing your website and make sure that every element appeals to your ideal client.
Don’t Skimp On Equipment | Photography Startup Business
Since price really does affect the quality in photography, running a successful photography business usually involves investing a good-sized amount of cash right from the get-go to purchase some high quality gear and backup gear—although renting backup gear is a viable option as well. Do your research and work out how to spread your budget to get the most useful equipment. As your business grows, you will be able to afford better, but, when you are starting out, it may be a good idea to take out a loan or seek third-party investment.