Photography Startup Guidelines | Learn How To Start A Photography Business And Stay Busy All Year Long
Photography Startup Guidelines | It can be fun to realize that a photography hobby can also be a great way to earn some extra money on the side. However, all of us have seen many photographers start out with all the excitement in the world, but eventually fail at running a real photography business. That doesn’t mean you should forget about your dreams of running a photography business, though. It simply means you have to work a little smarter to stand out in a saturated market and get the potential clients to hire you instead of going to other photographers.
With little or no money to invest in your photography startup, how can you move forward? How can you build a brand and make sure to get more clients through your door? Professional photography may be highly saturated, but there are a number of steps you can take to stand out in a crowded market. Are you ready to take the plunge and start your own photography business? Don’t do it until you’ve read these tips.
Have A Plan | Photography Startup Guidelines
We’re talking about a simple plan here, not a complex business plan mapping out the next ten years. However, you need to know what you’re getting yourself into. Do you know what type of clients you are targeting, and how are you going to get them to notice you? Choosing an area of photography to specialize in is one way of standing out in a crowded market, so make sure you get it out of the way before doing anything else.
Create A Website That Appeals To Your Target Audience | Photography Startup Guidelines
Your website will usually be the first impression that people have of your business and can be thought of as your virtual storefront. There are free website templates out there, sure, but your website needs to be impressive in order to be effective, so it’s best to have a website professionally designed just for you. At the end of the day, professional showcase of your work is critical, and if you are not prepared to throw good money at it, you will never be able to stand out.
Set Your Rate | Photography Startup Guidelines
How much are you going to be charging for the services you’re providing? It’s a challenging question for every photographer, especially when you’re just starting out. However, it is vitally important that you have a starter rate to refer to so you can assert your value when you get approached by a potential client. Even if you have to make exceptions and lower it to get assignment in the beginning, it’s better to have a starting point than to leave it to the client alone.
Blog Regularly | Photography Startup Guidelines
A blog is a great way to establish authority and build a reputation in your field. It’s an open platform to showcase your skills, talent, tips, and opinions. For example, you can blog about “What not to wear to a portrait photography shoot”, or “How to get a totally boring senior portrait.” This type of content is much more likely to grab the attention of your potential clients, and will make you look like you know what you’re doing. Oh, and it’s great for search engine optimization as well!
Referrals Are Essential | Photography Startup Guidelines
Word of mouth marketing is the single most powerful source of bookings for photographers. Think about it, people are way more likely to trust the recommendation of a friend than an ad in a magazine, which means you have to be working hard to get referrals. Treat your past clients right and they’ll be your best marketing force. Get written referrals from satisfied clients and add a “Testimonials” page to your website.
Make Time To Network | Photography Startup Guidelines
As a new business owner, you absolutely have to network your heart out. Building relationships with other professionals is extremely important, and in the same way that pandemics can spread, so can your reach as a photographer. An easy, yet incredibly effective idea for photographers is to take a few pictures of the wedding location and send it to the owner, or take professional pictures of the wedding cake and send it to the cake decorator, etc. Making friends with these people by offering them with free services will make them like you, and even refer you to their own clients.
Get The Right Equipment And Insurance | Photography Startup Guidelines
When it comes to camera gear, you’ll need two cameras, two high quality lenses, two flashes, and Photoshop and Lightroom to edit the images. However, you need to keep in mind that photographers’ cars and bags are packed with expensive equipment, and thieves know that. Insure yourself from day one so your equipment is covered against theft and accidents from the moment you get your first gig.