Photography Startup Ideas | Photo Inc.: How To Start A Successful Photography Business
Photography Startup Ideas | “Photographer” is one of those professional titles that many people want. And why not? Taking pictures is interesting and exciting. Indeed, it looks so simple to enter the photography industry that many people find themselves asking the question “how to start a photography business” after they’ve already started shooting and realized the reality wasn’t as straightforward as they thought it would be! To start a home-based photography business, the future owner must meet certain local ordinances, use the right equipment and cover their business against liability, theft and damage.
Owning your own photography business can be a fun and rewarding career, and with the right plan you can make that dream a reality. The photography industry offers many opportunities for passionate amateurs who want to make a living from it, and the following tips will give you some general advice for starting a photography business, from equipment suggestions to tips for getting the business rolling. If you’re thinking of becoming a professional photographer, this is what you have to know to succeed.
Create A Business Plan | Photography Startup Ideas
Put simply, this is a document that describes your business and your market, and explains how you plan to position your business within that market; it can also be a powerful tool to help negotiate with a loan officer for startup money. Getting started is probably the most complicated part of running your own photography business. First, you must decide what your niche is going to be. Will you have a studio or will you freelance? Once you have a plan, you can begin the process of making your dream of running a photography business a reality.
Camera Equipment Needed For A Photography Business | Photography Startup Ideas
If you want to be a professional photographer, you’ll need high-quality gear. Ideally, you should have at least two of everything you might need during a shoot. And plan on upgrading your equipment yearly. Wedding and portrait photographers often need studio lighting and/or portable strobes and lightweight cameras. Architectural photographers typically use larger-format cameras that have the ability to tilt/shift the lens plane, and sports photographers generally need cameras that have a fast frame-rate and the ability to use long focal length lenses with wide apertures.
Don’t Forget About Computer Equipment | Photography Startup Ideas
Your equipment should include more than just your camera. Most professional photographers use digital camera equipment to take pictures. Digital images get uploaded to a computer for further editing after capture. Computers used for digital image management have to have extensive amounts of memory and hard drive space to accommodate the requirements. You will need computers, scanners, software, and anything at all related to your photography business that you already own or are planning to purchase that will be used by the business, and only the business.
Portfolio Website | Photography Startup Ideas
Having a website that is not just some free website is absolutely vital if you plan to get clients that don’t already know you yet. A portfolio is a showcase of your current and best work that conveys your personal style, your niche and — most importantly — the work you want to do. Your portfolio should be minimal and concise so that potential clients get a great introduction to who you are and your style. Getting your business all set up with a website and name and logo and all that stuff — that’s what gets you to the starting point. Then the real work begins. You need to get out there and tell people about it, and promote your business!
Market Or Die | Photography Startup Ideas
Your marketing strategy should convey the essence of your business. A website and business cards comprise basic marketing materials for the home-based photography business. Most photographers have niche businesses that provide personalized services and products, and your marketing tactics should reflect that in order to attract the right clients. Blog, tweet, post your work to Facebook, Instagram, Google+, and do it often. Share your work, support other photographers whose work you love and be generous with your information.
Business Insurance | Photography Startup Ideas
Even a home-based photography business must have business insurance. Business insurance is not cheap and can be a major obstacle for those who are starting out. In the long run, however, it’s more costly to be caught without insurance, so set up business insurance right away. Basic insurance coverage for a home-based photography business includes comprehensive general liability coverage, theft and damage coverage and business property content coverage.