Photography Startup Secrets | Beginner’s Guide To Starting A Photography Business (And Keeping Your Sanity)
Photography Startup Secrets | Photography is one of the most fulfilling career choices out there, and it shouldn’t come as a surprise that many amateurs decide to jump on the bandwagon and start their own photography business, thinking they’ll be able to quit their day job and make a living by taking pictures all day long. However, not only will you not be able to shoot as much as you think, there are also other things you need to take care of before jumping in.
Taking beautiful pictures will take you only so far when it comes to turning your hobby into a full-time job. We’ve all seen countless amateurs launch a business with all the excitement in the world, but ultimately fail at turning profits and end up closing the business. In order to help you avoid some of the biggest pitfalls that come with the startup phase of pretty much every business, we gathered some of the most effective tips that will help you start a business that thrives!
Write A Business Plan | Photography Startup Secrets
Planning is winning half the battle, and every successful entrepreneur is going to tell you that the very first step you need to take when considering starting a business is to write down your business idea on a piece of paper and work on a solid plan that will guide you throughout the startup stage and beyond. How will you cover the expenses at the beginning? How are you going to market the services you’re providing? Who is your target audience? These questions, and many more, need to be answered long before you put up the “Open For Business” notice, otherwise you won’t know what you’re getting yourself into.
Defining Your Ideal Client | Photography Startup Secrets
This is a very important part of your business plan – if you’re going to stand out in someone’s eyes, you need to know who they are and what appeals to them. Be as specific as possible, as this will affect pretty much every aspect of your business – from how and where you market your business, to the equipment you invest in and the website you put up. Don’t just think you know what your ideal client needs and is appealed to! Do your homework and do the research from the get-go, it will save you tons of headache down the road.
Your Business Needs A Logo And A Name | Photography Startup Secrets
Just like a person has a face and a name that we remember them by, so should your business. Now, before you start sketching a face on a piece of paper, we’re talking about a logo and a company name. You can choose to use your own name, or come up with a creative name that will stick out in a saturated market. And while it may play the second fiddle to your images, your logo will represent both you and your business, which means you want it to make the best impression possible.
You’ll feature your logo and the name of your photography business on pretty much every piece of paper that leaves your office, on packaging, online, and as a watermark on your images. This will build up recognition for your business and help your potential clients remember you more easily, which is exactly why you need to make sure you get just the perfect logo professionally designed. At the end of the day, your logo needs to last as long as your business, which means, if you choose to do a complete overhaul, you’ll only confuse the clients that got to know and recognize your visual mark!
Set Up A Website That Showcases Your Work! | Photography Startup Secrets
Everything is online nowadays, and your business shouldn’t be an exception. We connect with friends and family online, do our research, work, and even shop for groceries. This means that a potential client will check out your online presence long before reaching out to you and scheduling a session. In other words, your website needs to effortlessly showcase what you can do for you clients, your unique style of photography and the best examples of your work, while providing the visitors with all the information they need to contact you.
Invest In The Right Equipment | Photography Startup Secrets
If you clearly defined your target audience and the niche you want to specialize in, you’ll have a pretty good idea about the type of equipment you’ll need. This will definitely be the most important investment, so make sure you get the best equipment your budget allows. You’ll need to keep in mind, though, that in addition to the primary equipment, you’ll also need backup equipment handy in case something fails. And lasty, you’ll need a good computer and editing software to edit the pictures you take!
Come Up With A Pricing Plan | Photography Startup Secrets
How much you’re going to charge for the services and products you’re providing can be a source of a lot of headache even for experienced photographers, let alone absolute beginners. However, it’s better to have a starting point even if you need to lower it to book the gigs at the beginning. Whatever you do, don’t leave it up to your clients to set the terms – if you don’t know your worth, how is anyone else supposed to? Only you know how much it costs you to run a business, and how much you need to charge to bring in profits, so clearly define your prices before scheduling the first gig.