Photography Success Secrets | Five Ingredients New Photographers Need To Succeed In A Saturated Market
Photography Success Secrets | They say that if your dreams don’t scare you, they’re not big enough. Sounds cheesy? A bit! But it doesn’t mean it’s not true. That’s the thing with dreams, chasing them can be the scariest thing you ever do, but if you’re passionate about photography, quitting your day job and starting your own business might be the right thing for you. At the end of the day, if you don’t work on your dreams, someone will hire you to help them work on theirs!
The bad news is that moment of carefree bravery will be just the first step towards making your dreams of running your own photography business. The good news, however, is that it’s oftentimes the hardest. We’re not saying that the rest of the ride will be easy, but with the right guidance, enough preparation, and powerful tools, you too can turn your passion into a profitable business. To help you hit the ground running and start on the right track, we put together a list of some of the most important things you’ll want to keep in mind.
Write It Down! | Photography Success Secrets
Every successful business owner will agree that in order to achieve your business goals, you will need to clearly define them first. How else are you supposed to know where you’re headed and when you get there? Not only will a business plan help you find the best tactics and tools, but it will also help you keep track of your progress along the way. This document should cover everything from finances, area of expertise, and the packages you’ll be offering, to your marketing ideas and your ideal client.
Do Your Homework | Photography Success Secrets
This is your photography business we’re talking about here, we get it, and it’s your dream! However, keep in mind that you’re a part of a client-centric industry, and most of your decisions will be based on your target audience, from the service packages you offer, to the prices and the way you handle marketing. Since how well you define your ideal client can make or break your business, you will want to make sure you don’t wing it, but actually know your target audience in terms of age, location, gender, and even marital status and finance. After all, you’ll approach everything differently if you’re targeting brides to be than you would if your target audience were high-school seniors!
We’re All About That Brand, ‘Bout That Brand | Photography Success Secrets
The very first thing you need to realize when considering starting a business is that you’re by no means the only one. There are many photographers out there with comparable skills targeting the same audience, which means that taking stunning pictures will take you only so far. And to make matters worse, the equipment has never been more affordable, which doesn’t leave you plenty of things to help you stand out from the crowd of shooters joining the industry each day. So, what can you do? You can be you!
Creating a unique, memorable, and relatable business identity will help you stand out – after all, even though you’re running a business here, keep in mind that people are doing business with people. So, when thinking about your brand, think of it as a person – is it quirky, fun, or professional and reserved? Is it edgy and playful, or classic and elegant? Once you figure out the nature of the brand you’re trying to build, find a way to communicate that nature through every element.
Don’t Cut Corners On Equipment | Photography Success Secrets
There’s no denying that the equipment you use will affect the quality of the photos you take, so make sure you get the best equipment your budget allows. However, keep in mind that in addition to your main equipment, you’ll also need backup equipment. Even brand new gear can break, and the last thing you want is to have your camera die on you during a shoot. While allocating your budget, keep in mind that while camera gear is vitally important, there are other things you’ll need to work into your budget, such as editing software, storage, and a computer that can easily handle editing.
Online Presence Is No Longer Optional | Photography Success Secrets
Long gone are the days when photographers carried around their portfolios to show to potential clients. Nowadays, most photographers don’t even have physical portfolios. Instead, everyone has a website. Even if you do have a physical portfolio, majority of your potential clients will want to check out your website, and not having one can make them believe that you’re not taking your business seriously. Not only that, but a website can be a powerful lead generator, as it can reach a much wider audience. And best of all, it’s up and running 24/7, so you won’t have to schedule a meeting with absolutely every potential client to show them your work!
In addition to setting up a website, to get the most out of your investment, you’ll also want to tackle social media presence and search engine optimization. After all, having a website won’t do you much good unless people actually visit it. Sure, your friends and family might share it with their friends, but to achieve its full potential, your website needs to be search engine friendly. If you don’t feel like tackling SEO on your own, investing in a monthly contract with a reputable agency might be worth your while.