Photography Success Tips | Turn Your Hobby And Passion Into A Profitable Photography Business: 5 Tips For Success
Photography Success Tips | However you imagine your career in photography, if you’re going to make money at it, you’re likely to launch your own photography business. That’s right, you’re going to be an independent business owner, your own boss; you’re going to set your own hours and rates, do your taxes, write contracts, collect money from clients, and pay your bills. A photography career can be truly rewarding, but as you step into the professional realm, it is vitally important to be thoughtful and realistic about the road ahead.
It’s fun to realize that a photography hobby can also be an effective way to earn a living. However, we all have seen dozens and dozens of photographers start out with all the excitement in the world, but eventually fail as professional photographers. If you’re thinking about turning your hobby into a profitable photography business, this is what you have to know to succeed.
Choose A Specialization | Photography Success Tips
New photographers often believe they have to take on any business that comes their way. Choosing your target audience up front, be it newlyweds or high school seniors, provides you with the comfort and confidence to turn down the client who is too far away from your location, can’t afford you, or is simply a difficult to work with. Choose what you love to do and do it well. Not only will you become more successful, as people will know exactly what you can do, but you’ll also have an easier time marketing because you will be able to focus on finding one specific type of clientele.
Set Business Goals | Photography Success Tips
Is your goal to have a part-time income every month? Or do you want your business to become a six figure photography business? By setting up goals and tasks that you can work towards, it’s easier to find a way to actually accomplish them. No matter what type of business you are trying to launch, you have to start with a plan. By setting business goals you will find a clear path to your destination, like breadcrumbs to follow later.
Invest In The Right Equipment | Photography Success Tips
A bad photographer may blame his tools, but good photographers know that the right equipment can make a big difference to their results. This will be your most important investment, and it’s worth buying the best you can afford. Think about which camera and lenses will be most useful for your chosen area of specialization and then find a computer and the right photo editing software. Ideally, you’ll buy two of everything and three lenses (standard, wide angle, portrait) – professional photographers always have backup equipment in case something goes wrong with any piece of equipment!
Building A Portfolio Builds Credibility | Photography Success Tips
To charge a professional fee for your services, you will have to be able to reassure potential clients that you have the skill and experience to deliver the job. To do this it’s vital that you have a professionally designed portfolio, weighted towards your area of specialization. Think of your website as your virtual storefront. Not only is it an effective way to get more clients, but it’s a really cheap photography marketing tool that you can control completely and reach clients outside of the people you already worked with. If you expect people to pay top dollar, you have to be able to show them they will receive high-quality results.
Referrals Are Essential | Photography Success Tips
When launching your photography business, word of mouth and referrals will be your best friend. You want every client to become a spokesperson for your business. You can set up a referral program that rewards clients for sending new business your way. Or you can simply give them a stack of business cards along with their images. The client should love the experience with you so much that she or he will want to tell about you to all their friends and family and hand out your business cards.
Market Or Perish | Photography Success Tips
Getting your business all set up with a website and name and logo and all that stuff — that’s what gets you to the starting point. Then the real work begins. You could have the most amazing skills in the world, but unless people know about your business, you will not see any success, and creating a marketing plan goes a long way. You’ll be prepared well in advance for family sessions during the fall, the summer wedding season or Christmas holiday sessions. Avoid scrambling to put together packages and promotional pieces after the season is already upon you.