Photography Web Design Guide | Get Hired Today! 6 Elements Of An Effective Portfolio Website
Photography Web Design Guide | If you work as a photographer, you need a portfolio – and a portfolio website is the simplest and quickest way to showcase the best examples of your work. Even if you have a physical portfolio, a website is essentially expected these days in addition. However, a portfolio website can be a double-edged sword. It can either build or break your photography business. Bad design simply annoys potential clients, stopping them from viewing your works.
Let’s start by defining what a portfolio website actually is. At its most basic form, a portfolio website provides vital information about an individual or a business and presents a showcase of their work. In order to appeal to your potential clients, your photography website should be designed properly according to certain principles and best practices which will not only impress the clients, but also ensure memorable user experience. We summarized these principles into these essential elements required to build an effective portfolio website, so let’s just get started.
Logo And Tagline | Photography Web Design Guide
Your logo is usually the first thing a visitor sees. In the Western world, we read from left to right, top to bottom, so it only makes sense to feature your logo in the top left of your website so that visitors can instantly identify who owns the website. Once the visitor figures out who owns the website, they’ll want to know a little bit more about what it is that you do. This is where you explain what you do with a tagline. The tagline should be concise and snappy, summarizing the services you’re providing.
Portfolio | Photography Web Design Guide
This is a photography portfolio website after all, which means the portfolio section will affect whether the visitor sticks around and decide to hire you. People will want to see your previous work to decide whether you’re good or not and to see what you’ve been up to in the past. Your portfolio website is like a living CV: the content featured on it should be up-to-date and make it clear what you can do for your clients. It’s a vehicle for demonstrating your style, experience, professionalism, and talents, so make sure that you show off new projects and skills as soon as they’re ready for the world to see.
About Me | Photography Web Design Guide
It’s all about you. Let people see the man or woman behind the camera (or, in this case, behind the website). Add a bit of personality, maybe with a good headshot, to let them know you’re a real person with your own unique style and identity. Creativity is all about originality and sometimes people are put off by faceless, corporate-like websites. Share your background, where you came from, how many years you’ve been in the business, etc.
Contact | Photography Web Design Guide
Regardless of how stunning your work is, if your visitor can’t get in touch with you, you’re not getting any work. Whether it’s a contact page, a phone number on every page, or an email address in the footer, accessing your contact information should be a breeze when visitors decide to contact you and hire you. You could also use a contact form if you’d like to make it slightly more convenient for the person sending you a message. Using a web form can also give structure to the information being sent to you. However, it’s a smart idea to make contacting you as easy as possible by including different ways of communication. This gives the potential client the ability to choose the mode of contact they’re most comfortable with.
Blog | Photography Web Design Guide
Google loves fresh content, so a great way to boost your search ranking is to keep it up-to-date through a blog. Blog about your area of expertise; show you know what you’re talking about. It will help promote you as an expert and prevent your website from lying static. Keep in mind, thought, while photography looks great on black or gray backgrounds, white text on a dark background can be incredibly difficult to read. If you’re going to include a blog with lots of text, find a way to put the text on a light background to make it easier to read.
Navigation | Photography Web Design Guide
When it comes to setting up a navigation bar for your website with links to the different pages, DO NOT GET CREATIVE! Cluttered or unconvetional navigation bars and website layouts may be “cool”, but are also useless if they are too tricky for your visitors. Make the website dead simple to use, so people can focus on the photography without being distracted by trying to figure out how to use the website.