Photography Website Basics | What To Do, And What NOT To Do When Setting Up A Portfolio Website
Photography Website Basics | It’s safe to say that setting up a website is no longer optional – even brick-and-mortar stores can benefit from setting up a website that features their inventory and provides customers with all the relevant information. It’s even more important if you’re running a photography business – a professionally designed website is not only a digital portfolio your potential clients can view whenever and wherever, but it is a powerful marketing tool that will actually boost your business.
We all have our own preferences when it comes to websites we regularly visit, and what might appeal to you can actually turn off other people. However, we can all agree that majority of the most successful websites have certain things in common. So, to help you make sure your website is a huge hit among your potential clients, we gathered some of the most essential elements every photography website should have! Read on to find out what those elements are!
Unique Is Better | Photography Website Basics
While there’s no denying that you can get a cheap template online and set up your own photography website in a matter of days, you’ll definitely want to reconsider. You’re a part of an incredibly creative industry, and every element of your marketing strategy needs to be able to showcase your unique style and creative vision. Now, how is a website that looks like thousands of other websites in your niche supposed to stand out, leave a memorable impression and communicate your unique style? Unless you’re really strapped for cash, you’ll be much better with a custom website that accurately represents your brand.
Simple Is Best | Photography Website Basics
While having a unique website that stands out is important, your job is to make sure it’s not at the expense of your work! At the end of the day, your website is supposed to showcase your work, so don’t clutter up the design by using overly flashy, unnecessary elements. If your visitors can’t stop raving about how good the design of your website is, barely mentioning your work, you’ve got a serious problem on your hands! Keep things simple, instead, and let examples of your work take the center stage!
Don’t Forget Contact Details | Photography Website Basics
The main purpose of your website is to showcase your work, sure, but there’s another goal that’s just as important – booking new clients. Think about it: a potential client views your work and is ready to hire you. You need to make the entire process as smooth as possible, and it all starts with the accessible contact details. Your visitors need to be able to find the contact information the moment they’re ready to pick up the phone. Yet, you’d be amazed how many photographers don’t even include their contact details, or bury them several clicks deep.
Your potential clients will not try too hard to find the information, so make sure all the most important details are featured on each page – whether in the footer or the header. What’s most important? Your phone number and email address should definitely be there. You can also consider including your social media links, but if you think it would get too crowded, you should set up a separate contact page, or at least a contact section on your homepage with all the other contact details and a contact form that will make reaching out to you effortless.
Navigation Can Make Or Break Your Website | Photography Website Basics
What you put up on your website is important, but how you organize it is just as important! People got used to seeing certain things when it comes to websites, and the navigation bar with links to the most important pages at the top of each page is one of those things. This is why we advise photographers not to get too creative when it comes to navigation whenever we’re designing websites for them. By keeping the navigation simple and straightforward, you’ll enable the visitors to focus on your work, instead of trying to figure out how to get from one page to another, which might only frustrate them.
A Blog Will Keep Them Coming Back For More | Photography Website Basics
Most of the photographers we design websites for already have a pretty good idea just how important a blog is, but it’s worth repeating for those who are still not sure whether or not to include a blog: the benefits of having a regularly updated blog are pretty much unlimited. Think about it; photography websites are notorious for being updated every 3-6 months, which gives no reason to a potential client to come back to your website after viewing your work. Set up a blog page and you’ll keep them coming back for more, but you’ll also bring in new clients by if your visitors decide to share your posts on social media.
In order to get your visitors to share your content with their friends and followers, you’ll need to make it interesting and informative. What does your ideal client care about? What do they want to know more about? If you figure out answers to these questions, you’ll have a few different topics you can blog about. You can also share tips and tricks for better sessions, as well as industry secrets and stories about funny situations behind the camera. Keep in mind that this is a great way to let your potential clients get to know you better if you let your personality shine, so don’t hold back!