Photography Website Checklist | Does Your Portfolio Website Work For You Or Against You? Here Are 5 Questions To Help You Find Out
Photography Website Checklist | Anyone can learn to code and set up a website that displays some text and a few photos, but setting up an effective website that actually helps you reach your objectives, whether it’s growing your client base, newsletter subscriber list, or booking more sessions, is a completely different story. In fact, most photography websites out there are terrible at doing their jobs, and if you already have a website, it might be doing more damage than good, without you ever noticing!
This is why we created this simple checklist for photographers – whether you’re just starting out and you’re about to set up your first portfolio website, or you’ve been around for quite some time now and want to check just how effective your website is, this list will give you a better idea of what it takes for a website to become the most powerful marketing tool a photographer can have. Ready to find out the secret behind some of the most successful photography websites? Read on!
Do You Have What It Takes To Stand Out? | Photography Website Checklist
It’s obvious that taking amazing photos will get you only so far in today’s saturated markets. Since the number of photographers keeps growing, standing out from the crows is becoming increasingly hard. Keep in mind that your website is probably the very first thing a potential client will check out, long before reaching out to you. This makes your website the critical difference between getting booked and losing potential business, so you will really want to reconsider cutting corners when it comes to investing in a website. While getting cheap template for your portfolio page might sound like a great idea in theory, it will cost you more than you saved.
Most of these templates are designed by amateurs and it shows. We’re talking about your first impression here, after all, so you’ll be better off with a custom, professionally designed website. Even if you do stumble upon the rare template that’s actually good, chances are that many other photographers, some even in your area, are already using it. You’re a part of a creative industry, and a website your potential clients have seen many times before won’t do anything to convey your unique creative vision.
Does It Convey Your Brand? | Photography Website Checklist
Not only should your portfolio website be unique, it should also be able to reinforce your visual identity. Ensuring your is an accurate representation of your brand will be a lot easier if you already have branding guidelines set up. This is a short document that regulates your brand elements, whether it’s your brand’s color scheme, fonts, style of graphics, or any other design element you think will represent the nature and the identity of your brand. The goal is to make sure your website matches the overall look and feel of your other branded materials, both online and off, so if you do have a color scheme you used for your other materials, make sure you use it for your website as well to tie everything together.
Does It Perform Well On Mobile Devices? | Photography Website Checklist
Responsive design was the hottest buzzword a year or two ago, and for good reason! More people than ever are using mobile devices such as smartphones and tablets to access the web, and it’s a matter of time when the number of mobile users surpasses the number of desktop users, so it’s vitally important your website is perfectly optimized for seamless performance across all devices, not just desktop computers. This has become such an important factor for the user experience that even Google’s algorithms have been tweaked to rank higher responsive websites.
However, not only will responsive website perform much better when it comes to search engine ranking, but it will also affect the overall satisfaction of your potential clients. Whenever we design a website for a client, we make sure it’s completely responsive, so the website and its layout adapt to the screen size of the devices being used to view it by reordering elements and putting each pixel to good use. If you force your visitors to pinch and pan around to view your content, they’re far more likely to give up and abandon your website instead and move on to the next website.
Is It Optimized For Search Engines? | Photography Website Checklist
In addition to mobile responsiveness, there are other factors search engine algorithms pay attention to when ranking websites. First and foremost, search engines crawl the Internet and analyze the textual content of every page they come across trying to determine what the website is about, pretty much ignoring the images, so you’ll want to make sure each page you set up has at least some text on it, and that the text contains your target keywords you want to rank high for. The time it takes for the page to finish loading is another important factor you’ll need to pay attention to.
Does It Have A Blog? | Photography Website Checklist
The best tool for search engine optimization is a blog. Because photography websites are notorious for the lack of text, a blog will provide you with a great opportunity to use your target keywords in an organic and appealing way. But not only will it do that, a regularly updated blog will also keep your visitors coming back for more, even if you do update your portfolio every two or three months.