Photography Website Design Basics | 5 Easy Website Design Tips To Maximize Your Conversions
Photography Website Design Basics | Setting up a website for your business is definitely not what it used to be! Just a few years ago, it was a complicated, expensive task with no clear return on investment. Nowadays, it’s a completely different story thanks to technological advancements and a considerable drop in prices – and pretty much everyone has a website. Even brick and mortar stores can benefit from having a professionally designed website that showcases their inventory and provides the potential client with all the information they need.
However, not all websites are created equal! The truth of the matter is that most photography websites out there are not only unappealing but are actually doing more damage than good. Your website is often the first interaction people have with you and your photography business. That means it’s a make-or-break opportunity to turn a new visitor into a loyal client for life. Not sure what it is that makes a photography website an effective conversion tool? We’ve got your back covered – read on to find out everything you need to know about setting up a website that gets you hired!
Keep It Simple | Photography Website Design Basics
We could say this in a thousand ways, but we’ll take our own advice and keep it simple: cluttered websites not only look bad but are incredibly difficult to use. Sure, websites like Amazon can afford a bit of clutter, as the users learned the layout and how to use the website. However, if a potential client lands on your website for the very first time and doesn’t have the slightest idea where to go next, or how to get from one point to another, they won’t stick around for too long and try to figure out how your website works.
If you’re considering setting up a website, chances are you already have a goal or two you’d like it to help you achieve. Is it to grow your client base? Gather email addresses from your potential clients? Or just showcase your work? Set a primary goal for your website and make it obvious for your potential clients to figure out what they should do next. Don’t make it hard for your visitors by setting up a complex, flashy website that only overshadows your work and frustrates your visitors.
Feature Your Contact Information Clearly And Visibly | Photography Website Design Basics
If your primary goal for your website is to grow your client base, you’ll need to provide your potential clients with everything they need in order to convert from a visitor into a paying client – and contact details are one of the most important, yet often overlooked elements. Think about it – a visitor goes through your portfolio, likes your style and now wants to book you. If you don’t feature all the most important contact details on each page, whether in the footer or the header, the potential client will try one thing – check out the contact page in the navigation menu. If there’re no easily accessible contact details, they won’t try too hard to figure out how to reach out to you – instead, they’re more likely to move on to another photographer.
Ensure Readability | Photography Website Design Basics
More and more photographers decide to launch a blog on their websites as a part of their search engine optimization strategy. A regularly updated blog will help you improve your search engine rankings, but search engines aren’t the only ones that like blogs – your visitors love blogs as well! However, if you’re hoping to get the most out of your blog, you need to keep the usability and readability in mind! For example, while viewing photography on dark background is much more enjoyable, reading long paragraphs of white text on a black background can be tiring – so you’ll need to find a way to display larger amounts of text using dark fonts on a light background!
You’ll also need to pay attention to the font itself! While there are countless fonts available online, bear in mind that sans-serif fonts are much easier to read on computer monitors because the screen resolution is not as high as in print. If you use serif fonts for normal text, the serifs can blur together on the screen making them hard to read. Of course, you can use serifs and more complex fonts for emphasis here and there, but your main font should be as easy as possible to read!
Optimize For Seamless Performance | Photography Website Design Basics
The number of people using mobile devices to access the internet is about to overtake the number of people using desktop computers – and the number of devices and screen sizes available has never been higher! With that comes a new challenge: your website needs to look stunning on all of the devices, no matter the screen size! This is where responsive design comes into play – it’s a development technique that will make sure your website adapts to every screen and take advantage of all the available screen real estate.
Think About Your Calls To Action | Photography Website Design Basics
This takes us back to your website’s ultimate goal – don’t leave any guesswork to your visitors. Instead, tell them what you want them to do. This is best achieved by using calls to action – buttons or links suggesting an action to the visitor, whether it’s to view the portfolio, book a session, or subscribe to your newsletter. Just make sure you don’t overwhelm your visitors with too many options – keep the number of calls to action to 2-5 per page.