Photography Website Design Essentials | Is Your Website Damaging Your Photography Business? The 6 Elements Of An Effective Portfolio Website
Photography Website Design Essentials | Back in the day, photographers had to put together physical, printed portfolios and try to get potential clients to look at their work. These days EVERYONE connected to the Internet can view your work. Google tells us that there are almost one million portfolio websites online right now. This is devastating news for you. The good news is that most photographers miss the mark when it comes to setting up effective websites that grow their businesses.
Showcasing an image based portfolio on a website can be a challenging task, and you too might be losing out on clients just because your portfolio doesn’t provide your potential clients with all of the information they need to hire you. Based on what we’ve learned from working with photographers for over a decade now, this is what your potential clients are looking for when visiting your website for the very first time.
Careful Selection Of Your Best Work | Photography Website Design Essentials
Your portfolio website is like a living CV: the content on it should be up-to-date and make it clear to people what you can do for them. Although you may have a large collection of pictures you would like to share with your potential clients, try to limit the selection only to the best pieces. Too many pictures in your portfolio can affect load times, and overwhelm the viewer with too many options. In other words, it can make your portfolio feel like it is dragging on and on. It’s a mechanism for showcasing your professionalism and talents, so make sure that you show off new projects and skills as soon as they’re ready for the world to see.
About Me | Photography Website Design Essentials
It’s all about you. Let people see the man or woman behind the camera (i.e. website). Add a bit of personality, perhaps with a good headshot of yourself, to let them know you’re a real person with your own style and identity. Creativity is all about originality, and people are oftentimes put off by faceless, corporate websites. Share your experience, unique perspective, how many years you’ve been in the business, etc. The more details you give, the better your potential clients can form a bond with you and build the vitally important trust in your skills.
Rethink Your Navigation | Photography Website Design Essentials
The easier your portfolio website is for your potential clients to navigate and get around, the happier they will be. And the happier they are using your website, the more positive feelings they will produce while viewing your work. In other words, make the navigation as easy as possible so your visitors can focus on the photography without being distracted by trying to figure out how to get from one place to another. This doesn’t mean that your navigation has to be boring, but you need to ensure it is user-friendly and doesn’t confuse your visitors.
Blog On A Regular Basis | Photography Website Design Essentials
If you do have a blog that you update frequently that also represents where you are professionally or adds value to who you are, feature it on your website. Blog about your particular niche; show you know what you’re talking about. It will help promote you and prevent your website from lying static. However, a blog has to add value to your portfolio website – otherwise forget about it. No clutter.
Include Your Contact | Photography Website Design Essentials
It’s a fact that by including your contact details on your portfolio website, you’ll be increasing the chances of getting work from the potential clients. To make their life even easier, it is better to put your contact information on each page throughout your website, be it in header or footer, so that they can access it easily and without going here and there. Keep in mind, thought, that different people prefer different methods of contact, so supply a couple of ways that they can do so.
Keep Your Portfolio Fresh | Photography Website Design Essentials
Keep in mind that your work doesn’t end with just setting up a killer portfolio. You’ll also want to regularly update it. Crafting a effective portfolio website is like gardening. Every so often you need to prune and selectively remove pieces that are no longer representative of your best work. The best portfolios are never static, after all. As you create new and better work, make sure you make additions to showcase your latest projects, but with the same focus on careful curation!