Photography Website Design Guide | 6 Things Every Good Portfolio Website Needs
Photography Website Design Guide | If you work as a photographer, you need a portfolio – and a photography website is the easiest and fastest way to showcase your work. To a potential client, you as a photographer are often only as good as your portfolio. They’re checking you out for the first time, and if you don’t leave a great impression, you won’t get their work. Even if you have a printed portfolio, a website is pretty much expected these days as well.
However, if you are not a professional web designer, you may not be au fait with the best way to set up an effective portfolio website. What it ultimately comes down to is quickly answering the question “why?” for a visitor (as in why they should choose you over another photographer) and showing your personality, making it easy for them to navigate around your portfolio and get in touch with you, and making it clear what you can do for them. Here are some top tips to help you along the way.
Take A Step Back, And Curate Your Best Work | Photography Website Design Guide
Take the time to look at all of your work and carefully choose the best examples for your portfolio. Think of your portfolio as your greatest hits album. Only include the hits — your absolute best, most impressive and appealing work — and keep the lesser work samples away from your website. Remember, it’s always better to have a portfolio website with a few projects that are stunning than dozens of projects where some of them are just OK.
Show Some Personality | Photography Website Design Guide
When potential clients view your website, they want to know who you are. Add a bit of personality, maybe even a good headshot of yourself, to let them know there’s a real person with a unique style and identity behind the lens. Including a concise descriptive sentence is another great way to give potential clients that are quickly scanning through your portfolio website a clear explanation of who you are, without requiring them to read through a lot of content to find out.
Simplify Navigation | Photography Website Design Guide
Don’t slow visitors down by getting too creative with the navigation or trying out something you’ve never done before. Chances are, it won’t impress them, and it may end up only frustrating them. Instead, go for something simple and elegant. This means simple navigation and the fewest number of unnecessary web design elements. Simplicity in the interface and visual design of your website will push your work to the center stage, where it should be.
Don’t Cheat Yourself On SEO With Missing Alt Tags | Photography Website Design Guide
SEO stands for search engine optimization. It basically means that you have to do some things while setting up your website to help Google know what you’re all about. This is easier for some people than others, depending on your tech skills as well as the type of website you have. The best tip for boosting your photography website’s SEO is to add Alt and Title tags to EACH PHOTO YOU USE! These tags are meta tags you’ll add to a picture so Google knows what is represented in it.
Make Yourself Available | Photography Website Design Guide
If your portfolio website doesn’t make it clear how visitors can get in touch with you, they won’t try very hard to find out. Dedicate space on your website to telling potential clients how they can reach you. It’s a fact that by including your contact into your portfolio website, the chances of getting work from the potential clients will increase. To make their life even easier, it is better to put your contact information on each page, be it on website header or footer, so that they can retrieve the contact easily without going here and there.
Create Fresh Content | Photography Website Design Guide
Both Google and your visitors love fresh content, so a great way to improve the search ranking of your photography website is to keep it up-to-date through a blog and uploading new portfolio pieces. Always keep your posts relevant and linked to what it is you do, as that’s why people are visiting your website to begin with. Setting up a great portfolio is like gardening. Every so often you need to prune and selectively remove pieces that are no longer representative of your best work and your style. You also need to make sure you plant the seeds for new work and look for opportunities to expand your portfolio.