Photography Website Design Guidelines | Everything You Need To Know About Designing A Photography Website That Wows
Photography Website Design Guidelines | If you work as a photographer, you need a portfolio – and a portfolio website is the simplest and quickest way to showcase your work. Even if you have a printed portfolio, a website is pretty much required these days in addition. Why is it so important to set up a portfolio website? The point is that most clients only believe what they see, and your photography portfolio is the visual proof for them to witness your skills, style, and even personality.
You are a brand, and your name is a brand name. No one is ever going to know about your photography business unless you get it out there; and whether you’re a fashion, wedding, boudoir, newborn or any other type of photographer, then it’s vitally important that you have an appealing portfolio website that converts visitors into paying clients. At the end of the day, you as a photographer are only as good as your portfolio to a potential client. They’re checking you out for the very first time, and if you don’t leave a memorable impression, you won’t get their work.
Have A Clear Logo And Tagline | Photography Website Design Guidelines
Your logo is your brand; your tagline is who you are. Remember, a logo is usually the first thing a visitor sees. In the Western world, we read from left to right, top to bottom, so it’s only natural to place your logo in the top left of your website so that users can instantly identify who runs the website. By having a clear logo and tagline, a potential client will quickly see who you are (your name is in the logo, and the style of the logo will give a sense of your photography style as well) and what you do (the short description you offer in your tagline).
Edit Yourself | Photography Website Design Guidelines
At first, you might want to showcase everything you’ve ever done so that you can demonstrate your breadth of skills. This is usually a mistake. If you limit the selection of pictures, the visitor sees only the strongest pieces, and if they are interested in seeing more, they can get in touch with you. Your portfolio website is like a living CV: the content on it should be up-to-date and make it clear to potential clients what you can do for them. It’s a mechanism for demonstrating your professionalism and talents, so make sure that you show off only the best projects and skills.
Keep It Fresh | Photography Website Design Guidelines
Keep in mind that your work doesn’t end with just setting up a killer portfolio website. You’ll also want to update it on a regular basis. Remember, the best portfolios out there are never static. Internet users are used to seeing new content each and every time they visit a website. We’ve all grown out of seeing the same old stuff on every visit. This is the same for your photography portfolio website, with slightly less emphasis on how often you should be updating.
About Me Page Can Make Or Break You | Photography Website Design Guidelines
It’s your portfolio website. In other words, it’s all about you. Let your potential clients see the man or woman behind the mask (i.e. camera). Share your background, where you came from, how many years you’ve been in the industry, tips they’ll find interesting, etc. The more details you give, the better your visitors can form a bond and build trust with you even before hiring you. Creativity is all about originality and sometimes people are put off by faceless, corporate websites.
Simplify Navigation | Photography Website Design Guidelines
In order to stand out, a lot of people tend to use unusual and experimental navigation on their portfolio websites. However, to get the most out of your website, keep your navigation clean and simple. Don’t slow visitors down by getting too creative with the navigation or trying something you’ve never done before. Chances are, it won’t impress them. This doesn’t mean that your navigation has to be boring; it just means you need to make sure it is user-friendly and doesn’t confuse your potential clients.
Don’t Forget Contact Information | Photography Website Design Guidelines
This is one of the most important elements of a portfolio website but is often hidden or even neglected. A potential client has browsed your website, is impressed with your portfolio and can see who you are. Now they want to hire you. It’s a fact that by including your contact into your portfolio website, you’ll improve the chances of getting work from the potential clients. To make their life even easier, it is better to put your contact information on each page, be it in page header or footer, so that they can access the contact easily without going here and there.