Photography Website Design | Give Your Work The Stage It Deserves! Six Steps To A Perfect Photography Website
Photography Website Design Hacks | Not so long ago, photographers had one way of standing out in a saturated market: carrying around printed portfolios from a meeting to a meeting and hoping to get hired. However, with the introduction of the Internet, you can get your work in front of anyone around the globe. The only thing you need is a website. However, long gone are the days when you could set up a website using a generic template and sit around waiting for the phone to start ringing.
You’re marketing to a generation that grew up online and is being constantly bombarded with overwhelming amounts of information both online and offline. This means you need your website to be just as stunning as your work in order to be able to stand out from the crowd and grab your ideal client’s attention. And while many photographers might believe otherwise, the process of building online presence doesn’t have to be exhausting. With the right guidance, few tips, and great tools, you’ll quickly be on your way to growing your business, working smarter, not harder. Read on to find out how you too can have a website that converts prospects into paying clients and loyal brand ambassadors!
Make It All About You! | Photography Website Design Hacks
Many business owners believe that saved money is made money – and while that is a lovely motto to live by, when it comes to your first impression, it might actually be doing more damage than you think! If, for example, you decide to get a cheap web template and ask a neighbor’s computer savvy son to set it up for you, you’ll soon realize that your website looks just like countless other photography websites out there. Your goal is to stand out from the crowd of photographers out there, not have your website mistaken for a website of another photographer, or leave your visitors with an impression that they’ve already seen your website.
Showcase Some Personality | Photography Website Design Hacks
You’re out of high-school (Thank God!), and this isn’t your Tumblr blog, so don’t share pics each time you have a lunch. However, that doesn’t mean your website should be like a faceless wall of corporate mumbo jumbo. Yes, you’re a business owner, but at the end of the day, people do business with people, and your potential clients are going to be far more likely to hire you if they can relate to you. Brag about your accomplishments and achievements, but don’t forget to throw in a few personal details that will give them a chance to get to know you a bit better.
Set Up A Blog On Your Website | Photography Website Design Hacks
A great way to let your personality shine on your website, in addition to personalizing the About page, for example, is setting up a blog and sharing a few personal posts every now and then. Talk about the things that drive you, that motivate you and make you smile with joy! Share funny situations you encountered behind the camera and give your potential clients a glimpse into your world. After all, photographers hold a great deal of trust, and if your potential clients get a sense they know you before they even meet you, you’ll improve your chances of getting hired!
However, don’t forget that you need to keep majority of your blog posts photography-related if you’re hoping to boost your search engine rankings. Share tips and tricks for better sessions, talk about best practices, introduce and describe your services, and share updates on your recent shoots. This way, your posts will be packed with potential SEO keywords and it will definitely boost your visibility. Not only will a blog give you plenty of opportunities to use keywords, but it will also keep your website fresh and regularly updated, which will also affect your score.
Less Is More | Photography Website Design Hacks
The fact that you should ensure your portfolio website is unique isn’t an excuse to go overboard and keep adding unnecessary design elements to differentiate your website from every website out there. Remember, your primary goal here is to showcase your work, not the fierce skills of your developer. In other words, the imagery should be front and center, so try and keep the design of your website simple. White attention-grabbing, overly complex websites are more than likely to overshadow the imagery they’re supposed to showcase, which is the last thing you want to happen!
Usability Is Everything | Photography Website Design Hacks
Simple design isn’t important just for the sake of showcasing your work – the benefits of keeping things simple are practically endless. The most important benefit worth mentioning is user experience – countless studies have found that the more choices visitors have, more difficult it is for them to make a decision, so keep your navigation bar simple and narrow the selection to only the most important links. You want your visitors to focus on your work and easily get from one page to another – you don’t want them to get frustrated trying to figure out how to navigate your website.
Stay Up To Date | Photography Website Design
Pretty much everyone knows that Flash websites are a thing of the past – not only do they look dated and cheap, but they’re actually the perfect recipe for a SEO disaster. However, there are other things you’ll need to keep in mind to make sure your website is up to date and standards of the modern Internet, such as mobile responsiveness. Not only will it affect your ranking, but it will also affect user experience, since half the web users are using mobile devices such as smartphones and tablets to access the Internet.