Photography Website Design Ideas | How To Build A Photography Portfolio Website That Works For You: Goals, Tips, And Best Practices

Photography Website Design Ideas | How To Build A Photo...

Photography Website Design Ideas | Say what you will, but setting up an appealing photography portfolio website is still important, even in the age of social media, mobile apps and all other great digital trends. It doesn’t matter if you already have a physical portfolio, a website is pretty much expected these days in addition. Think of your portfolio website as a reflection of your business, style, and who you are as a photographer. And it’s the first thing a lot of your potential clients are going to see.

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It’s an ideal opportunity to showcase a curated selection of your best pieces of work! If done right, your portfolio will give you a huge advantage among a sea of competition. Your potential clients will be basing their decision whether to hire you or not on what they see there, so it pays off to know how to best represent your brand and showcase your work. Gone are the days when you could create a website and let it sit idle for a few years. You are marketing to the the millennial generation, a generation that has grown up with the internet, smartphones and social media. Can your website grab their attention?

What is A Portfolio Website? | Photography Website Design Ideas

Let’s start by defining what a portfolio website is. At its most essential form, a portfolio website provides professional information about an individual or a company and presents a showcase of their work. What it basically comes down to is quickly answering the question “why?” for a visitor (as in why they should do business with you and not some other photographer) and showing your personality, while making it easy for them to navigate around your portfolio and getting in touch with you.

Photography Website Design Ideas | How To Build A Photo...

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Have A Clear Logo And Tagline | Photography Website Design Ideas

Your logo is your brand; your tagline is who you are. In the short-attention-span internet age, you have to be able to grab the attention of potential clients and answer the question “why?” very quickly. Otherwise, the visitor will click the back button very quickly. In the Western world, we read from left to right, top to bottom, so it’s only logical to place your logo in the top left of your website so that visitors can instantly identify who owns the website. A lot of photographers, whether they’re independent freelancers or a large studio, come to be known by their tagline. Plus, when a visitor lands on your website, a prominent, catchy tagline can give them an instant indication of who you are and what you can do for them.

Make Your Portfolio Easy To Navigate | Photography Website Design Ideas

This is pretty forehead-slapping common sense. Still, it’s worth repeating: the best website don’t mean anything if it’s hard to navigate. Make sure the basics of getting to your work, your contact information, and other important pages of your website are simple and easy to use. Potential clients shouldn’t have to think too much to get from point A to point B. If they do, they’re more likely to just move on to your competitors. Rethink your navigation, making it as easy and natural as possible to use.

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Photography Website Design Ideas | How To Build A Photo...

Showcase Only The Best Examples | Photography Website Design Ideas

This is a portfolio website after all, so the examples you choose to showcase will determine whether the website is interesting or not. People will want to see your previous work to decide whether you’re good or not and for general interest, to see what you’ve been up to in the past. Even though you may have a large collection of images you want to share in your portfolio, try to limit your selection only to the stronger pieces. Too many images in your portfolio can affect load times, and provide the viewer with too many options. It can make your portfolio feel like it is dragging on and on.

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Express Your Personality | Photography Website Design Ideas

Your portfolio site is there to sell you. There has to be something on the website other than your work that sets you apart from your competition. But don’t copy someone else’s design just because you think it looks good. It’s critical that your portfolio website shows off who you are and what you do: by creating an original website you’ll help ensure that it comes to mind when people are searching for your services.

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