Photography Website Design Principles | 5 Things You Didn’t Know About Photography Websites That Work!
Photography Website Design Principles | Setting up a photography website is absolutely vital if you’re serious about turning your passion for photography into a profitable business. It’s a really convenient way to showcase your work to potential clients and it can support your social media strategy. Your website can also help you grow your client base, and build a reputation of an established industry leader. It’s also a great way to showcase your creativity and unique style, but only when it’s done right! You’d be amazed just how many photography websites out there are actually doing more harm than good.
Gone are the days when you had to carry your portfolio from one meeting with a prospect to another, hoping to book a session. We live in a digital era when your potential clients will check out your work long before they reach out to you. Think about it: your website is your digital shopfront available 24/7, and if it doesn’t leave the right impression on your potential clients, they might never bother giving you a call. In other words, you might be losing business without even realizing it! The good news, however, is that you can do something about it. Read on to find out what!
Stand Out From The Crowd | Photography Website Design Principles
Photography is one of the most saturated industries at the moment, and new photographers are joining the industry on a daily basis, which makes standing out quite a challenge all new photographers need to face at one point or another. The only way to stand out from the crowd is by being different. And we’re not talking just about your style – this goes for your website as well. This is why we advise our clients to avoid using cheap web templates so many other photographers are already using. With almost a million photography websites out there, how is yours supposed to grab the attention of your target audience if it looks like many other websites they’ve already seen?
What Do All Effective Photography Websites Have In Common? | Photography Website Design Principles
While all effective websites are unique in their own way, there are still things they all have in common. The most important one by far is simplicity. A cluttered design with too many design elements and special effects will stand out from the crowd, for sure, but for all the wrong reasons. Not only will it overwhelm your visitors, but it will also overshadow your work. And remember, your work is the reason why you’re setting up a website in the first place, so it should be front and center. This is exactly where a simple design will push it.
Another thing all the effective photography websites have in common is a narrowed down selection of photos. Don’t mistake your website for cloud storage. Instead of uploading every photo you ever took, narrow down your selection to only the strongest examples of your work. These examples need to showcase your talent, creative vision, and unique style. They also need to be related to your area of specialization. In other words, if you’re a newborn photographer, a wedding shot doesn’t belong in your portfolio, regardless how stunning it is.
Focus On Usability | Photography Website Design Principles
Internet users have come to expect certain things from every website, and a clean, concise navigation bar is definitely one of those things. We are all used to seeing a strip or a ribbon at the top of each page with various links, and your potential clients are no exception, so give them just that. Your navigation bar is the last place to get creative! Instead, include only the most important links in your navigation bar (Up to 7 items!), and tuck away everything else in a sidebar or the footer to avoid overwhelming your visitors with too many options.
Make Contacting You As Easy As Possible | Photography Website Design Principles
The main purpose of your website is to showcase your work, but that’s far from being the only reason. Chances are, you’re hoping to grow your client base as well. This can only happen if your potential clients can actually get hold of you. Think about it: a potential client has viewed your portfolio, they like what they saw, and now they want to hire you. You need to make it as easy as possible for them to contact you, because they won’t try too hard to figure out how to book a session with you. So, what can you do?
First, include the most important contact details on each page. Yes, each page! You can feature your phone number and your email address in the footer or the header of the page. The idea is to have the contact details handy the moment a potential client decides to pick up the phone and reach out to you. However, you’ll also want to set up a separate contact page as well. Include all the other contact details too, as well a contact form. A contact form will allow a potential client to email you without ever leaving your website.
Set Up A Blog | Photography Website Design Principles
We get it, you’re a photographer. If you wanted to spend your days writing, you’d be a writer, right? Well, no so far! Once you hear some of the benefits of a regularly updated blog, you’ll definitely want to reconsider. First, a blog page allows you to use your target keywords on a regular basis, which will boost your search engine rankings. First page of Google results, here I come! Then, it will allow you to add fresh content to your website, which is another SEO benefit. This is especially true for photographer that update their websites only once or twice a year.
However, it’s not only search engines that will appreciate a regularly updated blog. Your visitors will too! A blog will give them a reason to keep coming back for more, and something to share on social media. Come up with 5 topics and set up a blogging schedule to get the most out of your blog page. Remember, keep the content unique, informative, interesting, and photography-related, and you’ll be on your way to stardom!