Photography Website Design Secrets | Want To Learn How To Set Up A Powerful Photography Website? Get The Inside Scoop!
Photography Website Design Secrets | We live in a digital age of uninterrupted connectivity, so it shouldn’t come as a surprise that the first place the vast majority of consumers turn to when looking for information is the Internet and search engines. This means your potential clients and target audience are out there, searching the Internet for services you’re providing. In other words, your business needs to be online as well! As a result, photographers no longer have to carry printed portfolio books from a meeting to a meeting; instead, your work can be accessible to potential clients 24/7.
However, it doesn’t really matter how stunning your photos are if the website you set up doesn’t stand out from the crowd. And we do mean “crowd!” There are almost a million photography websites online right now, which means standing out can be quite a challenge. The good news, though, is that most of these websites are absolutely terrible. With the right guidance, a few industry secrets, and just a pinch of creativity, you can set up a website that not only showcases your work, but helps you stand out online, and stay one step ahead of your competitors. Curious what it is that can take your website to the next level? Read on to find out!
Don’t Be Afraid Of White Space | Photography Website Design Secrets
Simplicity is one of the most important aspects of any website, especially a photography website. Your goal is a website that features your work and pushes it front and center, where it belongs. An overly complex design with tons of unnecessary elements and cheesy special effects will not only overwhelm your visitors, but also overshadow your work. Think about it, what are you trying to showcase here: your work, or your developer’s mad skills?
So, what can you do to ensure a simple design, besides leaving out the unnecessary design elements? It’s rather simple – you can use white space. Inexperienced designers are oftentimes tempted to pack every pixel of screen real estate with design elements, but leaving areas of your website blank is a great idea for several reasons. First, it will help you organize the content into smaller chunks, allowing your visitors to take in all the awesomeness. It will also help you emphasize important content; remember, more important an element is, the more white space it deserves.
Your Navigation Bar Can Make Or Break Your Website | Photography Website Design Secrets
In addition to simplifying your website, you will also want to keep the navigation bar as simple as possible. While your first instinct might be to include as many links as possible in hopes of making the visitor more likely to click on different links and stick around for longer, quite the opposite is true. When faced with too many options, your visitors might experience what is called choice paralysis. By keeping the navigation bar simple and organized, not only will your website appear more organized, but it will boost the chances of the visitor clicking around. As for the less important links, you can always tuck away those in the sidebar or even the footer.
Limit Your Selection | Photography Website Design Secrets
Another thing you’ll want to limit is your selection of work you feature on your website, and there are several factors that will help you hit that sweet spot between too much and not enough content. Take a look at all of your work so far and select only the best examples of your style and skills. Then, narrow down the selection to only the examples of work in your target niche. At the end of the day, there’s really no need to feature your newborn photography if your target audience are brides to be and high-school seniors.
Update It On A Regular Basis | Photography Website Design Secrets
Your business, much like you, will be growing and changing as the time goes by, and you need to make sure your website is up to date. Did you change your fees recently? Or you started offering a new service? Your website needs to reflect those changes. Took a better photo? Upload it and remove the photos that are no longer up to the standards of your more recent work!
Include Compelling Calls To Action | Photography Website Design Secrets
Calls to action are links, buttons, or even pieces of text that invite the visitor to do something. Book now? Yup, that’s a call to action! Subscribe to our newsletter? You bet; that’s a CTA as well. Read more? That too! Keep in mind that calls to action are not optional – they’re much like tiny nudges that keep your visitor on the right track. Don’t leave it up to them to decide what to do next; instead, tell them what they need to do to take the next step. Your CTAs will vary from one page to another, depending on your business goals and strategy.
However, whatever you do, make sure the CTA stands out and grabs the visitor’s attention. This is why it’s important to limit the number of calls to action per page. Since you don’t want too many CTAs competing for the attention of the visitor, keep the number of them down to 2-3 max. There are visual cues you can (And should!) use to make them stand out, such as using the same color for your CTAs throughout your website, and using it only for your CTAs. The more you use a color on your website, the easier it will be for the visitor’s eye to ignore it, so use your CTA color sparingly.