Photography Website Design Tips | Secrets Of Effective Photography Websites Revealed – 5 Tips For Improving Your Portfolio Website
Photography Website Design Tips | According to a recent study, almost 50% of small businesses don’t have websites set up. That’s not to say that other 50% have their websites on fleek – in fact, most small business websites, including photography websites, are downright awful! Whether they’re hard on the eyes, take forever to load, or they’re just difficult to use – they are failing to engage the visitors and turn them into paying clients. This is great news for you – set up an appealing, effective website for your photography business and you’ll be one step closer to booking yourself solid!
Each industry has its own requirements when it comes to web design, and photography is no exception. However, creating a photography website that works requires a lot more than simply following industry standards – you’re a part of an incredibly creative industry and every pixel needs to show that without compromising the usability. Your potential clients will visit your website long before they reach out to you, and if doesn’t leave a great impression the moment they land there, you won’t be getting any work any time soon! To help you boost your business and book more clients, we gathered some of the most important tips that will help you set up a website that stands out from a sea of mediocre portfolios out there!
You’re Not Building Just A Website! You’re Building A Reputation | Photography Website Design Tips
Considering the fact that the website is oftentimes the very first thing potential clients see when researching a business, you’d be amazed how many photographers overlook theirs, by either using a website that hasn’t been updated in years, or not having a website at all. Having a professionally designed website for your business will help you build credibility and a reputation of a reliable industry expert. It will give you the opportunity to tell potential clients what you can do for them, why they should trust you and even share the testimonials and facts to back up those claims.
Flash Is For Portraits, Not Your Website | Photography Website Design Tips
Just like Rebecca Black’s “Friday” or any song ever written by The Black Eyed Peas, Flash is a technology that should never have become popular. It’s, well, flashy, it takes forever to load, and it’s the perfect recipe for search engine optimization disaster, because Flash animations are essentially video files that search engines can’t index. And to top it all off, some devices, like iPhones and iPads don’t even support it – which means your potential clients will face a blank page if they’re using an iPhone to access the web (and at this point, who isn’t?)!
Book Yourself Solid! | Photography Website Design Tips
In addition to a selection of your best shots, what’s the most important element of your website? If you said anything other than “Contact details,” you need to reevaluate your priorities. Think about it – your potential client lands on your website, goes through your portfolio and is ready to reach out to you to discuss details, or even hire you on the spot. In order to do that, you’ll need to make sure they have all the contact details they need readily available to them. How hard do you think your potential clients will try to find the contact details before giving up?
This is why you should feature your phone number and your email address in the footer or the header of each page so your potential clients can access them the moment they decide to call in! You’ll also want to consider setting up a contact page with all the other contact details, such as your social media profiles if you use social media to promote the services you’re providing, as well as your physical address and any other information you think might be useful to your target audience.
Blogging Can Do Wonders For Your Business | Photography Website Design Tips
OK, so you might not be the next Carrie Bradshaw when it comes to writing, and that’s perfectly fine. You don’t even have to have as many pairs of shoes (even though it wouldn’t necessarily hurt)! What you do have to have is the habit of writing on a regular basis. Sure, you’re running a photography business, but maintaining a regularly updated blog will not only help you improve your search engine rankings, but will also turn your visitors into a flock of fans. How? It’s simple, really.
Photographers hold a great deal of trust – and you can start building that trust from the second they visit your website through a blog. You can share tips and industry secrets, bits about your recent projects, or even better, share funny situations that happened off-camera. Whatever you do, make sure you let your personality shine through – this will help your potential clients to get to know you and feel a lot more comfortable around you long before they reach out to you!
Showcase The Selection Of Your Best Work… Duh! | Photography Website Design Tips
This might sound obvious, but you’d be shocked how many photographers treat their website as cloud storage, dumping pretty much every image they ever took up there. Don’t overwhelm your potential clients – instead, showcase a curated selection of the shots that showcase your unique style, creative vision, skills and area of expertise. Keep in mind, though, that once you finish setting up the portfolio page, your work is far from being over. You need to update your portfolio every 3-6 months with better shots, replacing older examples and showcasing any new skills you’ve picked along the way!