Photography Website Design Tricks | Impress Your Potential Clients! How To Design A Portfolio Website That Gets You Hired
Photography Website Design Tricks | In the midst of choosing the name and location for your business, defining your service offering and getting your name out into the marketplace, it’s likely you’ve skipped one of the most vital branding steps that could make all that hard work more effective now, and for years to come – setting up a portfolio website for your business. Whether you’re a professional photographer or just an amateur trying to show off your work, setting up a photography website opens a lot of area for creative expression and gives you a competitive edge in your niche.
Photography is a visual medium, yet many photographers keep making the same mistakes over and over again, never getting the best out of their marketing efforts. Marketing a photography business requires a visual media, one that not only lives up to the aesthetic appeal of the images but also provides the functionality to help you succeed. In today’s world, that means a website — a stunning, easy to use, secure, professionally designed website. In addition to fantastic images, what features are found in successful photography websites? What are the most important things to consider when presenting your best work?
Consider Your Target Demographic | Photography Website Design Tricks
Setting a website around a centralized theme can be beneficial, particularly if the photographer is displaying a varied body of photographic work. Your portfolio has to appeal your target demographic, whether it is a couple looking for a wedding shoot, or an agency looking for a commercial shoot. If your portfolio gives off the wrong image, you won’t attract any of the clients you want.
Keep Things Simple, Clean, Uncluttered | Photography Website Design Tricks
A good photography web design solution usually means an appealing website that is optimized well, but one that stays fairly simple in the design at the same time. This will allow the images themselves to do the talking. If people are constantly praising the design of your portfolio website, then you are probably doing something wrong. Your work is supposed to be the star of the show, so don’t clutter it up with useless design elements. Leave enough space between your paragraphs and images so the potential client has enough space to breathe and is more able to absorb everything your website and business have to offer.
Showcase Only The Best Examples Of Your Work | Photography Website Design Tricks
There are millions of other photographers who are eager to take your clients, so spare none. Your portfolio should be the most appealing, the greatest, and the most complete part of your website. Although you may have a large collection of images you would love to share in your portfolio, try to limit your selection only to the best pieces. If you limit your selection, the potential client sees only the strongest of images, and if they are interested in seeing more, they can get in touch with you. Limiting your selection also makes your portfolio seem more defined and structured.
Make The Navigation Easy | Photography Website Design Tricks
When it comes to setting up a navigation bar for your website with links to the different pages, don’t get too crazy! Make the website dead simple to use. The easier your website is for your potential client to navigate and get around, the happier they will be using your portfolio. The same works in the other direction, don’t forget. If your website is too complicated to use, your visitors will be easily turned off and will produce more negative feelings towards your work. In addition to placing “previous” and “next” arrows or buttons below or above the images, you should also allow viewers to go through your portfolio by using the left and right keys on their keyboards.
Showcase Large Stunning Images That Expand The Full Page Width | Photography Website Design Tricks
This one is a killer and also surprisingly common. Some photographers are hesitant to upload high-quality images to their portfolio because they think it increases the chances of unauthorized usage. Forget about this! Let your best images shine by filling the entire width of the page. When a potential client goes to your view your portfolio, they want to see high-resolution, professional looking imagery. So give them that! Don’t display “full size” images at 300px by 300px.
Make it Easy For Your Visitors To Contact You | Photography Website Design Tricks
Regardless of how good your work is, if your visitor can’t get in touch with you, you’re not getting any work. Whether it’s a contact page, a phone number on every page, or an email address in the footer, finding your contact information should be a breeze for your potential clients. Also, try to set up an e-mail contact form because it increases the amount of people reaching out to you. Make sure you show it on every page!