Photography Website Essentials | Creating The Perfect Photography Website: 5 Tips To Improve Your Portfolio And Get More Clients
Photography Website Essentials | One of the secrets to a successful photography career is to have a website that stands out from the crowd for all the right reasons! However, did you know that your photography website can actually be damaging your business? If you are not staying on top of design trends and continually working on your website, you will find yourself behind times and will lose business because of it. Many photographers keep making the same mistakes over and over again, never getting the best out of their websites.
Your website is your virtual storefront. Not only is it a powerful way to get more clients, but it’s a really cheap photography marketing tool that you can control completely on your own terms, and find clients outside of the people you already have worked with. Setting up a website to showcase all that great photography is not as simple as just dumping all your images into a package made with CSS and HTML. It has to be planned and designed to support those images.
Keep Things Simple And Clutter-Free | Photography Website Essentials
Your stunning pictures may speak for themselves, but if your website is a mess, the message will still get lost. If people are constantly praising the design of your portfolio website, then you are definitely doing something wrong. Your pictures are supposed to be the star of the show, so don’t clutter it up with useless design elements. When you have house guests you clean up, so extend the same courtesy to your online real estate as well. No one has to see (or trip and fall into) the photographic equivalent of your laundry pile.
What Makes An Image Worthy Of Being In A Portfolio? | Photography Website Essentials
There are millions of other photographers out there who are eager to take your clients, so spare none. Your portfolio should be nicest, greatest, and most complete part of your website. The old saying still rings true: “Your portfolio is only as good as your worst image.” Make sure there are no weak images in your portfolio. Unless every person who sees a picture goes “WOW,” without needing to elaborate, it should not go be in your portfolio. Including pieces that are meaningful to you, but are not your best work, will only reflect poorly on you. Choose 15 to 20 examples that show your versatility and your unique perspective and style, and leave the rest out.
Customize Your Portfolio | Photography Website Essentials
What differentiates you from other photographers? What gives your work its individual style and voice? Can your website effectively communicate all of this? If you’re looking for more wedding photography assignments, for instance, don’t include examples of your commercial photography work. While there may be situations where you need to show versatility, generally speaking, your photography portfolio will be more compelling if you use it to showcase your expertise in the photography niche in which you specialized.
Stay Current | Photography Website Essentials
A portfolio-only website is simply not enough nowadays. The web is now more dynamic than ever, and a photography website with 3 or 4 pages and little text doesn’t stand a chance! Blogs are an incredibly effective way to keep adding fresh content to your website. Now, don’t use your blog as a portfolio by posting image after image. Use it in a unique and personal way by telling stories, educating other photographers, or sharing new ideas. While photography looks great on black or gray backgrounds, white text on a dark background will be a lot more difficult to read. If you’re going to include a blog with lots of text, find a way to put the text on a light background to make it easier to read.
Include Contact Information | Photography Website Essentials
You must have a dedicated contact page with at least an e-mail address and a phone number, but the more information the better your chances are to get hired. Overlooking or hiding ways for people to reach you is a serious mistake, one that you may not even know you’re making. Think it through: If someone stumbles upon your website and wants to contact you, how would they do it? Having the e-mail address in the footer might work, but it depends a lot on your layout.