Photography Website Expert Advice | Create An Awesome Photography Portfolio With These 6 Pro Tips
Photography Website Expert Advice | Unless you’re staying on top of design trends and continually working on your portfolio, you will find yourself behind times and will lose potential clients because of it. Simply put, a photography website will help show your work. An outstanding photography website, on the other hand, will help sell your services! Gone are the days when you could set up a run-of-the-mill website and let it sit idle for a few years. We are marketing to the the millennial generation. Is your portfolio website ready to cater to them?
Your website is the first place your potential clients will look up to see examples of your work, style, experience and what makes YOU different from all the other photographers in your area. So it does not take a genius to figure out it requires lots of attention. Google tells us that there are almost one million photography websites online right now. To help move you forward with your photography business goals and set up an appealing website, we’ve gathered a list of the traits all successful photography websites have in common. They’re valid regardless of whether you’re just starting out and looking for some guidance or simply need a website refresh.
High Quality Images | Photography Website Expert Advice
When a potential client goes to your view your portfolio, they expect to see high resolution, professional looking pictures, so give them that! Don’t show them “full size” images at 300px by 300px. Use only a few of your best quality images and make sure that they’re shown on your website with an height or width of at least 800px. If you’re worried about copyright use a watermark.
Careful Selection Of Your Best Work | Photography Website Expert Advice
People are looking to see just what you’re made of, so this is your chance to sum it up and show best examples off. Curate a gallery with the work you’re most proud of and keep it updated with fresh new pictures as you take them. Although you may have a large collection of images you would liek to share with your visitors, try to limit your selection to the stronger pieces. Too many images in your portfolio can can negatively affect load times, and overwhelm the visitor with too many options.
Simple Design | Photography Website Expert Advice
Successful photographers understand the effect of simplicity, of focusing on the essentials and removing the superfluous. Your gorgeous pictures may speak for themselves, but if your website is a mess, the appeal will still get lost. So even if you have a lot of content on your website, you should find a way to organize it in a simple way, to not confuse people and tempt them to abandon the website. Think about it – when you have house guests over, you clean up, so extend the same courtesy to your online space. No one needs to see (or trip and fall into) the photographic equivalent of your laundry pile.
Easy Navigation | Photography Website Expert Advice
Photographers are sometimes focused on the visual elements of their portfolio websites too much, at the expense of usability. 83% of visitors leave a website because it takes too many clicks to get to what they want, which is a considerable amount of lost visitors! When it comes to setting up a navigation bar for your website with links to the different pages, don’t get too creative! Make the navigation easy so people can focus on your work without being distracted by trying to figure out how to use the website.
Personality | Photography Website Expert Advice
Everyone has a website these days. How can you stand out, you might ask? The answer is simple: Be yourself! Using natural language and showing glimpses into your personal and professional life are effective ways of adding some personality to your website. Your photography About page is obviously a great opportunity to show the person behind the camera. Use your witty language, goofy selfies or whatever it takes to show the world that you’re way more than just another link on the web. Talk about what motivates you and why you’re so passionate about your work. They’ll absolutely love meeting you in your studio or your next gallery show.
Contact Information | Photography Website Expert Advice
Omitting or hiding ways for people to reach you is a serious mistake, one that you may not even know you’re making. Think it through: If someone stumbles upon your website and wants to talk with you, how would they do it? You can put whatever you want for your contact details, just make sure that whatever you do put, is correct. A simple phone number will do, although if a potential client isn’t fond of the telephone, it may be better if they knew your email address as well.