Photography Website Guide | Dress Your Portfolio For Success: Essential Principles Of Sound Web Design
Photography Website Guide | If you’re serious about your photography business, you will definitely need a website. A photography website will showcase the best examples of your work, provide your potential clients with everything they need to hire you, and give them a chance to get to know you a bit better, even before they pick up the phone and schedule a session. The point is that most people only believe what they see, and your photography portfolio website is the ultimate proof of your skills, taste, talents, and personality.
Your portfolio is a reflection of your business, and it’s the first thing many potential clients are going to see, so you need to make sure that what they see leaves the right impression. This is why it’s important to have a professionally designed website to showcase your best work; after all, if you get a cheap website template countless other people in your industry are already using, how will you ever stand out? And what are some of the other elements of effective photography websites, besides unique design? Read on to find out!
Start With The Basics | Photography Website Guide
We’re talking about a photography website here, after all, which means that one of the most important pages is the portfolio page. You’re setting up a website to showcase your work, but don’t confuse it with cloud storage and upload absolutely every picture you ever took. Instead, go through all of your work and choose the best examples that convey your skills, talents, unique vision, and your particular area of specialization. Having too many pictures in your portfolio might overwhelm your visitors and drive them away, so consider limiting your selection to only the best ones.
Don’t Cheat | Photography Website Guide
When a visitor lands on your website, they’re expecting stunning, high-quality imagery, so give them that! Don’t showcase a “full-size” image at 300x300px. Uploading larger images to your website might affect the loading speed, but if you optimize them properly, they shouldn’t cause any problems. And if you’re concerned about copyright infringement, you’ll be much better off watermarking your images than uploading ridiculously small images.
Don’t Forget The Contact Details | Photography Website Guide
Just as important are your contact details. Think about it – your potential clients found your website, went through your portfolio and now they want to hire you. How easy is it going to be for them to access your contact details? You’d be surprised how many photographers hide their contact details several clicks away, or even completely leave them out when setting up a website. The goal of your website, at the end of the day, is to provide your potential clients with everything they need to hire you, which makes your portfolio and contact information critical for your success.
So, what’s most important? Your email should definitely be there, as well as your phone number. Consider include these essential details in the footer or the header of every page on your website – including your portfolio. This way, your potential clients will be able to reach out to you the moment they decide to hire you! However, you’ll also want to set up a separate contact page with a contact form that enables your visitors to reach you without ever leaving your website.
Navigation Is Vital | Photography Website Guide
Setting up a website that’s easy to navigate is more important than you might think! If your website is difficult to navigate, your visitors will be too busy trying to figure out how to get from one place to another to focus on your works. This is why it’s a wise idea to set up a navigation bar at the top of each page with links to the most important pages. All other links can be neatly tucked away into dropdown menus, or even in a secondary navigation – most often a sidebar.
About Me Page Can Make Or Break Your Photography Business | Photography Website Guide
Even though the Internet has come a long way in the past 20-something years, you’d be surprised how little the About pages have changed. Many photographers still opt for impersonal, corporate descriptions for their About pages. However, photographers hold a great deal of trust, and by having a personal, relatable About Me page on your website, your potential clients will get a better sense of who you are, and will feel a lot more comfortable during the shoot. Show some personality, upload a picture of yourself and don’t be afraid to show your true colors.
Keep Things Simple | Photography Website Guide
Many photographers go with incredibly complex websites that feature tons of unnecessary bells and whistles in order to stand out. However, you’ll want to stick to the tried and tested adage: less is more! You want your work to stand out and grab the attention of the visitors, not the complex design elements. Simplicity in the interface and visual design of your website will push your work to the surface, where it should be. It not only allows the clients to get the idea easily on what the portfolio is going to show, but also get to know or view your works without too much confusion.
Keep Your Portfolio Fresh | Photography Website Guide
Keep in mind that your work doesn’t end with just creating a killer portfolio. You’ll also want to regularly update it. The best portfolios are never static. As you create new and better work, make sure you make additions to showcase your latest projects, but with the same focus on careful curation!