Photography Website Guidelines | 5 Characteristics Of An Effective Photography Website – How Does Yours Stack Up?
Photography Website Guidelines | Setting up a website for your photography business is definitely no longer optional, consider even brick and mortar stores can benefit from having a professionally designed website that features their inventory and provide potential customers with all the information they are looking for. It’s even more important for photographers – a website will not only act as your digital portfolio, but it will boost your marketing efforts and improve brand awareness. After all, a potential client will almost certainly check out your website before reaching out to you, so it needs to leave the right impression, otherwise you might never get that email or a call from them.
Not every website is created equal, though. How your website is laid out, what colors, fonts and images you use (or don’t use) will be the critical difference between success (low bounce and exit rates, high conversion) and failure (high abandonment, no booking). Even having no website can sometimes be better than having an outdated, ineffective website. So, what are some of the characteristics of an effective photography website that will get you hired? There are quite a few of them, actually, and we gathered the most important ones, so let’s dive right in!
Make It Unique! | Photography Website Guidelines
There are countless photography websites out there, and it’s your job to make yours stand out from the crowd, which is why it’s crucial that you stay away from cheap web templates and invest in a professional, unique design for your website. Not only is every photography business different, but so is every photographer’s style and creative vision unique, so your website needs to be able to communicate that. How is a generic web template your visitors have already seen countless times supposed to convey your unique brand and help you stand out?
Simple Is Better | Photography Website Guidelines
Trying to ensure your website is unique can backfire, so you’ll want to be careful when adding unnecessary design elements to make your website stand out. A design that is too busy or cluttered with detract from the impact of your pictures, which is definitely not something you want. Your work should be the center of attention, not a flashy design. In other words, when it comes to web design, less is definitely more, so make sure your motto is “When in doubt, leave it out!” A simple website will allow your work to take the center stage, but it will also load a lot faster and look better on every device.
User Experience Is Vital | Photography Website Guidelines
Setting up a website that’s easy to use should be your most important goal, because web users are getting more impatient and our attention spans are shorter than ever. In other words, if your website is difficult to use, a visitor is more likely to abandon it and move on to the next website instead of sticking around and trying to figure out how to use it. So, what can you do to boost user experience? First, you’ll want to simplify the navigation bar. Don’t clutter it up with links to irrelevant pages – instead, feature only the links to the most important pages and tuck away less important links in the secondary navigation or in the sidebar!
There are other seemingly small, yet incredibly convenient tricks you can use to make your photography website user-friendly. For example, in the portfolio section, you can enable the keyboard navigation between the images in addition to adding the arrows for the next and previous picture on the page. Another thing pretty much all web users expect is that the logo at the top of each page is linked to the homepage. So, whenever a visitor clicks too deep into the website they’re on, the knee-jerk reaction is to click the logo to get back to the start. Give them what they want, so they can focus on your work instead of trying to figure out how to navigate your website.
Speed And Mobile Optimization Can Make Or Break Your Website | Photography Website Guidelines
The time it takes for your website to completely load and the way it looks and behaves on different devices are crucial for your success for several reasons. First, only a few visitors will stick around to check out your website if it takes more than 3-5 seconds to load. Most will, however, abandon your website without giving you a second thought. Keep in mind that almost half the visitors will be using mobile devices such as smartphones and tablets to view your website, so you need to make sure it’s optimized for any screen size!
The speed of the website has been a factor affecting the search engine rankings for quite some time now, but Google tweaked their algorithms recently that made website responsiveness another critical factor for the rankings. If your website hasn’t been optimized for mobile devices, it will be ranked lower than websites that have been optimized. So, in addition to optimizing every image before uploading it to your portfolio, you’ll also want to make sure you’re using a responsive design that works across the plethora of devices your potential clients are using.
Pay Attention To The Images You Upload | Photography Website Guidelines
In addition to optimizing your images for web before uploading them, you’ll also need to make sure you don’t upload absolutely every image you ever took. Instead, go through your work and choose only the best examples that showcase your creativity, style, skills, and area of specialization, so the visitor can get a better idea of what you can do for them!