Photography Website Questions Answered | Do Your Potential Clients Hate Your Website? Find Out Here!
Photography Website Questions Answered | We’ve come a long way in the last few years or so – Oprah has lost the extra weight, put it back on, and then lost it again, while the phones we’re carrying around got a lot smaller and smarter, the computers we’re using are more powerful then ever, and the websites evolved into technological and visual works of art. And the best part, they’re no longer reserved for only the richest business owners – in fact, web design has become so accessible that setting up a website the moment you start a business goes without saying.
Not all websites are created equal, though. Think of your website as of your storefront window on a really, really busy street – you know your potential clients are looking at it and comparing it with all the other stores on your street, so you need to make sure it stands out for all the right reasons. Not an easy task, but with the right guidance and some creativity, you can make sure your website keeps the visitors coming back for more and gets you booked solid! This is why we’re sharing our favorite web design tips we swear by whenever we design a photography website. Let’s dive right in!
Stay Away From Generic, Pre-Designed Templates | Photography Website Questions Answered
You’re an artist and a part of an incredibly creative industry, so let it show. How are you supposed to stand out from the sea of photographers if you’re using a generic template most of them are already using? Standing out means being different, so you’ll definitely want to consider hiring a professional designer or an agency to create a unique website that will bring out the best in your pictures, showcase your skills and provide your potential clients with everything they need in order to book you.
At the end of the day, your website will be very first thing your potential clients see, and it will be the critical difference between booking a session and losing a potential client. The good news is that you get to decide what first impression you make with your website, so make the most of it and set up a unique website that accurately represents you and your business, but is also able to appeal to your target audience.
Don’t Go Overboard | Photography Website Questions Answered
Less is more, especially when it comes to photography website. Sure, setting up a cute website with tons of design elements will turn your website into a unique experience, but being unique isn’t the only factor affecting the effectiveness of a website. Usability is a major factor, so you’ll want to keep in mind the ultimate goal of your website – to showcase your pictures. A flashy or overly complex website will only overshadow your work, and if your visitors can’t stop raving about the design of your website, barely mentioning your work, you’ve got a serious problem on your hands!
How Much Is Too Much? | Photography Website Questions Answered
Don’t make the mistakes too many photographers make and upload hundreds upon hundreds of images to your website. Your website is not a cloud storage solution, so don’t overwhelm your potential clients with absolutely every picture you ever took. Instead, select only the best examples of your work that showcase your creativity, unique style and skills, as well as your specialization. For example, if you’re a newborn photographer, throwing in a few high-fashion editorial shots won’t do you any good – it will only turn your portfolio into an inconsistent pile of random shots.
Don’t Forget To Optimize The Images | Photography Website Questions Answered
If you think your visitors will stick around patiently waiting for your gallery of a dozen of 10-megabyte images to finish loading, you’re up for a rude awakening. Web users are becoming more impatient than ever, and if your website doesn’t awe your visitors the moment they land there, they won’t stick around for too long to find out what you can do for them. Simply optimizing your images for the web before uploading them to your website will drastically improve the speed and the performance of your website – and it makes perfect sense: if you make the image files smaller, there’s less for the browser to download before displaying it.
Simplify Navigation | Photography Website Questions Answered
Web users expect certain thing from each website they visit, and a simple bar at the top of each page with links to the most important pages is one of the most vital ones. This is essentially the very last place where you want to showcase your creativity, as simple navigation will allow your visitors to focus on your work instead of trying to figure out how to get from one place to another. You can always tuck away the less important links in the secondary navigation or even a sidebar. If you’re still not convinced, it’s not only your visitors that prefer well-structured websites, it’s search engines as well!
Be Accessible | Photography Website Questions Answered
And lastly, you’ll need to make contacting you as easy as possible. Think about it – a potential client has gone through your work, likes the examples and now wants to hire you. Don’t make it difficult for them – instead, make sure the contact details are right there the moment they decide to pick up the phone and schedule a session. Consider including at least your phone number and your email address in the footer or the header of each page, in addition to setting up a separate contact page with all the other important information.