Photography Website Quick Guide | 5 Essential Elements Of A Successful Photography Website
Photography Website Quick Guide | New photographers are joining the industry each day, which means multiple photography websites pop up on a daily basis. With this comes the increasingly difficult challenge of standing out. Yet, you’d be absolutely amazed just how many photographers choose to cut corners and set up generic websites that not only don’t work for them, but actually do more harm than good. There’s no denying that we’re all slaves to the first impressions, whether we’re choosing a new show on Netflix, or buying a book just because its cover grabbed our attention. If your website isn’t up to the standards of your work, what impression do you think it will leave on your potential clients?
Setting up a photography website is quite a different experience than setting up some other type of a website – after all, photography is one of the most creative industries out there, and it’s only natural this creativity trickles into the websites photographers use to showcase their works. And while photography websites tend to be creative and highly unique, there are still a few things all effective photography websites have in common. Let’s check them out together.
Originality Reigns Supreme | Photography Website Quick Guide
As mentioned earlier, setting up a unique website is crucial, especially in the photography industry. After all, your website will be like a digital storefront window accessible to your potential clients 24/7, and unlike your printed portfolio, your website will do all the talking, without you there to explain things or guide your potential clients through the experience. Since you won’t be there, your website needs to grab the attention of your potential clients the moment they land there, which it will never do unless it’s unique and carefully crafted to stand out from the endless stream of photography websites.
This is one of the reasons why using cheap, mostly generic web templates is a really bad idea. Since they’re practically free, countless other businesses are using these templates, which will make standing out in your area or your particular niche practically impossible. Not only that, but these templates also tend to be developed by absolute beginners, or even amateurs, and what message will you be sending to your potential clients about the quality of the services or products you’re providing if you set up a website with all the telltale signs of amateur design?
Simplicity Is Crucial | Photography Website Quick Guide
Setting up a unique website is vitally important, but don’t use that as an excuse to clutter up the design. Sure, adding countless special effects and cheesy design elements will definitely make your website stand out, but it might be for all the wrong reasons. The main purpose of a photography website is to showcase your work, and not the mad development skills of your developers, so make sure the main focus is your work. Not only will a simple website push your work front and center, but it will be alot easier to load, which will considerably speed up the entire website.
Pay Attention To Usability | Photography Website Quick Guide
A simple website will load a lot quicker, and it will showcase your work without detracting from it. However, that’s not the only benefit of a simple website – it will make getting around a lot easier, as your visitors will be able to spot what they’re looking for a lot quicker. To take usability even a step further, you will need to simplify the navigation bar. Instead of overwhelming your visitors with too many links, limit your selection to only the most important links, and neatly tuck away the rest in the secondary navigation or even the footer, to avoid choice paralysis.
Include Your Contact Details | Photography Website Quick Guide
The main purpose of your website might be to showcase your work, but chances are you have a much bigger goal that goes beyond your photos, such as growing your client base. This is a common goal, which is why we were taken by surprise when we found out that one of the most common mistakes photographers make is leaving out their contact details. And we mean completely! Why bother setting up a stunning, unique website, if you’re not going to give your visitors what they need to take the next step and reach out to you to hire you?
There are photographers that realize the importance of including their contact details on their website, but then bury them several clicks deep. This is almost as harmful as leaving them out completely, because no visitor will try too hard to hunt down your contact details. Don’t turn it into a treasure hunt – instead, make it as simple as possible for them by including your phone number and your email address on every page, whether in the footer or the header, so your potential clients can reach out to you the moment they decide to hire you.
Update It On A Regular Basis | Photography Website Quick Guide
There’s nothing worse than a neglected website – not only will this fail to showcase your best works and your skills, but it will leave your visitors with an impression you’re out of business. If that’s not enough to get you moving and updating your website, think about the hit your search rankings will take. It’s not a secret that search engines prefer regularly updated websites, so in addition to updating your portfolio, think about setting up a blog on your website, especially if you update your portfolio only once or twice a year.