Photography Website SEO Advice | Where’s My Website? Why Potential Clients Can’t Find You Online (And How You Can Fix It!)
Photography Website SEO Advice | Photographers are very creative by nature, so SEO only naturally falls under the dull area of “technical stuff” even pros would rather not have to deal with. However, in our digital age where even brick and mortar stores have websites set up, you can’t afford to leave a single stone unturned if you’re hoping to stand out from the crowd of competitors, which includes search engine optimization as well. After all, even the most appealing website won’t do you much good if no one ever visits it.
Search engine optimization is one of the most important elements of any modern marketing strategy, and it can affect your bottom line more than you think. However, keep in mind that it’s not a marketing trick you can use today and get instant results – it’s more of a strategy that requires time and commitment. Also keep in mind that while optimizing your website will absolutely help you rise in organic searches, the pace will be determined by several factors, but the sooner you get started, the sooner you’ll start seeing results.
Avoid Using Flash | Photography Website SEO Advice
Flash was an incredibly popular web design tool that many used to set up interactive websites. However, nowadays, Flash websites not only take forever to load, but they also look and feel outdated. And thanks to a dispute between Apple and Adobe, iOS devices won’t even display Flash website, which means your potential clients using iPhones and iPads will see only a blank page. And lastly, search engines are unable to index the content of Flash websites, which will seriously damage your reach!
Do Your Homework | Photography Website SEO Advice
Whether you’ll be handling search engine optimization on your own, or hiring an agency to do it for you, you’ll need to do your homework and figure out which words you want to rank high for when your potential clients type them into Google’s search form. This isn’t a task you can take too lightly, though. This vital first step will affect the effectiveness of your SEO strategy, and ultimately your bottom line, as ranking well for relevant keywords leads to more visitors to your site, and, therefore, more sales or clients.
Generate a list of relevant keywords, and check each keyword in Google’s Keyword Tool to find keyword ideas based on search volumes. Your goal here is to find keywords that users are searching for, but not many websites are trying to rank high for. Trying to get on the front page of search results for “photography” is pretty much useless, considering only the number of website already trying to rank high for. But if you try and rank high for “San Luis Obispo wedding photographer” you might have a better chance of standing out.
Set Up A Sitemap | Photography Website SEO Advice
For your website to show up in search results, Google has to know about all your site’s pages and index them. This can happen organically over time, but a sitemap is a faster way to “help” Google. Technically, XML sitemaps are well-formatted lists of your website’s pages, to help search engines figure out your site structure and update frequency. This usually speeds up the indexing process, and it’s super easy to do, so there’s no excuse not to have it sorted out. Each time we finish designing and developing a website for one of our clients, we recommend them using WordPress SEO by Yoast plugin that will automatically generate a sitemap for all your posts, pages, categories etc. and then submit it to Google and Bing to speed up their indexing process.
Optimize Your Website | Photography Website SEO Advice
Just because you have a photography website, and search engines index only text, it doesn’t mean you should give up on SEO completely, because there are plenty of places you can use your target keywords. For example, you’ll want to optimize the page titles to let search engines (and potential visitors) know what each page is about. You can also optimize the meta description, but more importantly, you should optimize each and every picture you upload to your website using the ALT tags to let search engines know what the pictures are about. This will also boost your chances of having your images pop up in the image results, so make sure it’s one step you never skip when uploading pictures.
Start A Blog | Photography Website SEO Advice
Having a regularly updated blog on your website is important for many different reasons – it’s great for user experience, as your visitors will have a reason to keep coming back for more even after they’re done viewing your work! However, having a regularly updated blog is great for search engine optimization as you’ll have ample opportunities to use your target keywords in an organic and natural way. In order to get the most out of your blog, you’ll need to make sure you host it on your website, and not on some of the free platforms. Many photographers have the main portfolio website, but an external blog. So any links you get to your blog posts won’t help your main domain’s authority. So besides the important design implications, such as confusing your visitors and making them abandon the main website, you’re losing precious SEO value there.