Photography Website SEO Ideas | The Ultimate SEO Rule Book For Photographers Trying To Stand Out In 2016
Photography Website SEO Ideas | Google keeps introducing new changes to its search algorithms – some are announced with a bang, while others fly right under the radar unnoticed, but at the end of the day, all of them affect the ranking of your website. With more than 500 changes a year, Google’s algorithms are far too complex to be covered in a single post, but that doesn’t mean you should simply give up and ignore the subject. There are still things left that you can do in order to boost your ranking!
Wondering what SEO trends will turn out to be the major hits of 2016? We’ve got you covered! Today we’ll go through six absolute musts every photographer needs to keep in mind when designing a portfolio website or optimizing an existing one for better results. Keep in mind that most of these tips should be a part of a larger strategy that won’t yield results over night, but will build steam over time instead, so the sooner you start implementing them into your daily routine, the sooner you’ll start noticing results. Let’s dive right in!
Set Up A Blog Page | Photography Website SEO Ideas
Chances are, you already know that search engines scan the internet and index the textual content of each page, almost ignoring the images and the videos. This is potentially bad news for photographers – after all, photography websites are notorious for the lack of text. However, there’s a simple trick that can turn your website into a SEO goldmine – a blog page. Don’t set up a blog on a separate domain – this will only negatively affect your SEO.
The benefits of having a regularly updated blog are practically unlimited. First and foremost, it gives your visitors a reason to keep coming back and check out your website. Think about it – if you update your portfolio every 3-6 months, why would anyone return after viewing all of your works? But it’s not just the users that are obsessed with new content – search engines love it too! A blog gives you an opportunity to use your target keywords in an organic way on a regular basis, both of which will considerably boost your ranking.
Stop Trying To Make “Photography” Happen | Photography Website SEO Ideas
Target keywords are important – we get it! However, considering just how competitive the photography industry has gotten, your chances of getting on the first page of search results when someone googles “photography” are pretty slim. Pretty much every photographer is trying to rank high for it, so you’ll have a much better chance of standing out if you target long tail words instead. For example, “romantic wedding photographer Cleveland Ohio” will be a much better choice than “photographer.”
For The Love Of Your Visitors, Stop Focusing On Your Keywords That Much | Photography Website SEO Ideas
Semantic search is a data searching technique in which a search engine tries to not only find keywords, but to determine the intent and contextual meaning of the words a person is using for search. In other words, search engines are trying to understand what the person is looking for, instead of putting out absolutely every website with the word “photography” in it. This means there’s no need for “keyword-stuffing,” or using your target keywords compulsively throughout your website. Which leads us to our next point!
Focus On User Experience | Photography Website SEO Ideas
Long gone are the days when getting the user to click on your link was the ultimate goal. Now search engines are seeing how people are interacting with your website: Are they going back and clicking on results, or are they finding the answers they’re search for when they’re on your website? Today it’s about the post-click activity, which means if your visitors don’t stick around after they stumble upon your website on search engines, your rankings will suffer. So, instead of stuffing your target keyword in absolutely every sentence, think of your visitors and make sure the content has been optimized for them as well, not just the search engines.
It’s All About Mobile! | Photography Website SEO Ideas
Remember when all you could do on your phone was make phone calls, text and check the time? Let me tell you, I don’t miss those days at all, even if it means there’s more work than ever when it comes to website design. People are using their mobile devices to do a lot more than texting – whether it’s shopping, entertainment, or checking in on their cats through video surveillance apps (Hey, don’t judge me!) This is why, whenever we design a website for a client, we make sure the website is fully responsive. It doesn’t only affect the user experience – even Google started giving better rankings to websites that seamlessly adapt to every screen size!
Optimize Your Online Presence For Local SEO | Photography Website SEO Ideas
Local SEO might sound intimidating at first, but it’s easier than many photographers believe. Your first job is to make sure your business is listed accurately and appropriately throughout the Internet. Claim your local business profile on local directory and review platforms such as Foursquare, Yelp and TripAdvisor, as well as any other directories that are relevant for your business. But that’s far from being everything – you can also optimize your target keyword, and use the name of your town, city, area, or even state throughout your website to get yourself in front of potential clients.