Photography Website SEO | Google Doesn’t Hate You: Basics Of Photography SEO
Photography Website SEO | Search engine optimization (SEO) is the catch-all phrase that means the stuff you do to rank higher in Google search results. It involves some knowledge of how the Internet works, how search engines prioritize content, and how your photography website fits into this mix. Since this topic is so frightening to many photographers, putting a little bit of effort into optimizing your website for search engines will give you an edge against your competition.
Online marketing continues to become ever more important, and great SEO practices are required to make sure that you stay ahead of the competition. Showing up on the first page of search engine results can sound like an impossible task when starting a new website, but these simple tips will help you on your way to getting more traffic, and potential clients to your online portfolio by ranking higher in search engines.
Update Your Website Frequently | Photography Website SEO
The first and maybe the most important thing in search engine optimization is to update your website content on a regular basis. Sites with dynamic content often rank higher than those with static content. That’s why blogs and directories (like Wikipedia) do so well on search engines. Continue creating, and updating your content, so that it’s always fresh and relevant.
Use Image Keywords Carefully | Photography Website SEO
It’s a necessity in general for text-focused websites, but it also applies to photography websites. When coming up with the description for your image files, you want to be as detailed as possible, in order to rank for the long-tail keywords. If you are a wedding photographer, your images should be tagged as “wedding photos.” The same goes for file names. If you upload a photo that is titled “IMG_0001,” a search engine has no idea what that image is, or how it is relevant to searchers online. Aside from using keywords for your image file names, in their alt tags and in their page title tags, you can also include them in the captions.
Merge Your Blog With Your Website | Photography Website SEO
Just because it’s a website dedicated to photography, doesn’t mean you have to post only pictures. A blog is one of the most powerful tools any website can have with the additional keywords for which you can rank, plus the regular amount of content you can publish. We see a lot of photographers who have separate domains for their blog and main portfolio website. This is a bad idea, as it splits link juice between two separate domains, and basically doubles the amount of SEO effort needed.
Have Fun With Links | Photography Website SEO
If you are already a web-savvy photographer, you may have a number of industry blogs or businesses linking to your portfolio. That’s great. Think of every link on the web as a recommendation, similar to a positive review. Some recommendations are worth more than others. But even if you don’t have many external websites linking to you, all is not lost. Spend the time you would trying to convince somebody to link to your website on writing great content for your own blog, and establishing yourself as an expert in your industry. And then, start guest posting on other blogs.
Avoid Flash | Photography Website SEO
Websites built from Flash might look, well, “flashy“, but Google dislikes them so much that it doesn’t even bother to index them directly. The truth is that search engines can’t read the Flash format, so if you have a Flash-only website it might as well be on the moon for all the good it will do for your online marketing strategy.
Social Media Marketing For The Photographer | Photography Website SEO
There’s simply no avoiding social media any more. At the very least, you should have profiles on Facebook and LinkedIn. Google+ is catching up very quickly, and then of course there’s Twitter. Facebook is the largest image sharing platform, and it offers some amazing groups where you can ask for advice and feedback on your work, find hints and tips, and perhaps the most important element – network. Pinterest is a photographer’s social best friend. Images are the most shared content on this platform, and offering your visitors the ability to ‘Pin’ your images to their Pinterest boards could generate more traffic to your website than any of the other social networks combined.