Photography Website Tips | Website Design Basics For Photographers: Keep People From Leaving Your Website
Photography Website Tips | One of the first things you have to do when starting your business is to set up a photography website that shows off your work, and gives your potential clients the information they need to contact you. Keep in mind that your website is your virtual storefront. The design of your website, its navigational cues, its mobile responsiveness, and even font choices can make or break your business. Like it or not, website design choices can mean the difference between achieving the pinnacle of online success, and suffering abysmal digital failure.
There are some amazing photography websites out there, but the vast majority of them fall short in showcasing their owner’s best work. With all the options and technical language out there, it can be frustrating to know what kind of website you should design. But there’s no need to despair, with our top photography website tips, you can rest assured that you’ve made the right decisions when it comes to the design of your website. Let’s dive right in!
Consider Your Target Demographic | Photography Website Tips
Your portfolio website should appeal to your target demographic, whether it is a couple looking for a wedding shoot, or an agency looking for a commercial shoot. If your portfolio conveys the wrong image, you won’t get any of the clients you want. Think about the things that appeal to your ideal client. Which one of these things could you use to “hook” them, and set your business apart from the rest of your competition?
Go Big Or Go Home | Photography Website Tips
Some photographers are reluctant to upload high quality images to their portfolio, because they think it increases the chances of unauthorized usage. Forget about this! Images can wow users in an instant, and convey a sleek, polished brand image instantly. Don’t display “full size” images at 300px by 300px. The visitor is there to see your work at its greatest quality, not a low quality optimized for bandwidth.
Flash Is For Portraits, Not Your Website | Photography Website Tips
Flash is a technology that enables web developers to design some impressive looking websites but it has a big disadvantage: search engines can’t read text inside a Flash website. For a search engine, a Flash website is just an enormous blank page without any text at all. With the never-ending dispute between Apple and Adobe unlikely to resolved any time soon, Flash really isn’t an option when it comes to website design. Flash simply doesn’t work on the millions of Apple devices in the marketplace. So, choose a more Apple-friendly program, like HTML5, instead.
Have A Contact Page | Photography Website Tips
It doesn’t matter how great your work is, if your visitor can’t get in touch with you, you’re not getting any work. This is one deadly mistake that is more common than you think! You must have a dedicated contact page with at least an e-mail address and a phone number, but the more information you list, the better. You can put whatever you want for your contact details, just make sure that whatever you do put, is correct. A simple phone number will do in some cases, although if a potential client isn’t fond of the telephone, it may be better if they knew your email address as well.
Have A Blog | Photography Website Tips
A portfolio-only website is just not enough nowadays. The web is now more dynamic than ever, and the photography website with 3 or 4 pages and little text doesn’t stand a chance! The solution is to start a blog. Google likes websites that have fresh content on a regular basis. Blog the photographs you take, blog about things that appeal to your ideal client, and feature vendors that have similar ideal clients as you. Try to blog at least once a week. Photography looks amazing on black or gray backgrounds, but white text on a dark background is tough to read. If you’re going to include a blog with lots of text, find a way to put the text on a light background to make it easier to read.
Make It Easy To Navigate | Photography Website Tips
Sometimes it almost feels like you have to re-learn the web with each photography website you visit. We know that all photographers like to have a visually appealing, and unique website, but please make it usable! Internet users expect navigational cues to be located along a horizontal menu bar at the top of a website whenever they hit a new website. So don’t try to be creative with navigation . If you do, the result is likely to be a high bounce rate, with people quitting your site, rather than puzzling out your creative navigation.