Photography Websites Explained | The Inside-Out Guide To Designing A New Photography Website
Photography Websites Explained | Having a website is no longer a thing reserved for only the most successful business owners that are rocking unlimited marketing budgets. Pretty much anyone can set up a website nowadays, which is a great thing – you can set up a showcase worthy of your work without blowing your entire budget on the website. However, with that comes a challenge as well – in an age when everyone has a website, standing out can be more difficult than you think. However, not all hope is lost!
Here’s the million-dollar question: “What is the secret to a successful website?” We’re not silly enough to suggest there’s a single answer. Instead, we’ll share some of the most important elements and features all successful photography websites have in common! So, whether you’re designing a website for the very first time for your business, or about to redesign an existing website to boost its effectiveness, we’re sure you’ll find plenty of tips and tricks in today’s post to keep you on the right track! Let’s dive right in, shall we?
Simple Design Is Critical For The Success Of Your Business | Photography Websites Explained
There’s one thing you need to keep in mind when designing your website – your visitors are going to your website to see examples of your work. This is their main goal, so make it as easy for them as possible. Yet, you’d be amazed just how many photographers make the same mistake – they create overly complex websites in order to stand out. While this will definitely grab the attention of your visitors and potential clients, it might do more damage than good. Think about it, unless you’re providing web design services as well, a flashy website will only detract from the impact of your imagery, which will in turn negatively affect the conversions.
Your Website Is Not Cloud Storage | Photography Websites Explained
Sure, the hosting plan you choose may have unlimited storage, but that doesn’t mean you should upload absolutely every picture you ever took! Instead, limit your selection only the strongest examples of your work. This will ensure your visitors see only the highlights, but they can always contact you for more examples if you’re interested. On the other hand, an uncurated portfolio page might feel like it’s dragging on and on, which can make your potential clients lose interest and abandon your website altogether.
People Ignore Design That Ignores People | Photography Websites Explained
One of the most important things you’ll want to keep simple to ensure effectiveness is the navigation bar. People got used to seeing the bar with all the most important links at the top of each page, so give them just that! Don’t make them get distracted by trying to figure out how to get from one place to another. Instead, make navigation as seamless and intuitive as possible so your visitors can focus on what truly matters – your work!
Be Accessible | Photography Websites Explained
We talked about the goals of your visitors briefly, but it’s not just your visitors that have goals and expectations of your website. Chances are, you have a goal as well – turning visitors into paying clients and growing your business. This can only happen if you make it effortless for a potential client to book you. Still, you’d be amazed how many photographers decide to bury the contact details several clicks deep, or choose not to feature them at all! A potential client comes to your website, goes through your work and wants to hire you – it’s your job to make contacting you as easy as possible.
First, you’ll want to include the most important contact details in the footer or the header of each page. We’re talking about your phone number and your email address, but you can also include your social media links if you use social media to promote your services and products. However, that’s just the tip of the iceberg – you’ll want to set up a separate contact page or a contact section on your homepage with a contact form that will allow your visitors to reach out to you without ever leaving your website.
Responsive Design Is No Longer Optional | Photography Websites Explained
Creating a responsive website is an absolute must if you’re hoping to have an effective website. Even Google altered the search algorithms to rank higher responsive websites – and for good reason. More people than every are using mobile devices to access the internet, and it’s only a matter of time when the number of mobile users surpasses the number of desktop users. In other words, you’ll want to make sure your website works across all devices and screen sizes seamlessly and effortlessly not just for the sake of search engines, but your potential clients as well!
Blog, Blog, Blog | Photography Websites Explained
You might think that blogging is a thing of past, or something only high-school students might find interesting. Or you simply might believe you have nothing to say! We’re here to tell you otherwise! Having a regularly updated blog will keep your visitors coming back for more – think about it: if you update your portfolio every 3-6 months, you’re giving your visitors no reason to come back after viewing your work. But if you blog on a regular basis about 3-5 topics that appeal to your target audience, you’ll keep them coming back for more. Blog about the funny situations behind the scenes, share tips and tricks and make sure the content you create is informative and interesting.