Pinterest Marketing Strategies | Are You Getting The Most Out Of Your Pinterest Account?
Pinterest Marketing Strategies | Would you want to increase the likelihood of a purchase? Well, then you should know that shoppers referred to your website by Pinterest are 10 percent more likely to follow through with a purchase than visitors from other social networking sites. Pinterest can be the star of your social-media sales and marketing efforts.
There’s been a lot of talk about Pinterest and Instagram lately, and for good reason. Pinterest’s share of social-media referrals skyrocketed from .68 percent to amazing 26 percent in just one year, generating more than 400 percent more revenue per click than Twitter and 27 percent more than Facebook. For many businesses, Pinterest can be a key online marketing opportunity. There are many ways to use Pinterest for positive-ROI benefit. It isn’t as difficult as you may think, either. If you want to get started with it, here are a few tips to keep in mind.
Create your initial pinboards | Pinterest Marketing Strategies
It’s easy to get caught up in the casual feeling of Pinterest and lose sight of the opportunity to create boards that are reflective of your business. Think of the different types of collections that are relevant to your business and set up initial pinboards. Depending on the type of products your business sells, or services it offers, you could create custom product pinboards that indirectly market those products. Taking the custom product pinboard concept a step further, you can create pinboards for different segments of your target audience too. Similar to how you share on other social networking platforms, strike a balance on Pinterest. Create boards that share information of interest to your target audience, but don’t forget boards that are about your business.
Add ‘Pin It’ Buttons | Pinterest Marketing Strategies
Having a “Pin it” button directly on your website is an essential element of a successful Pinterest strategy. It makes it easy for people to pin your images and video content with a single mouse click. You can install these buttons within seconds, and they’ll instantly make your content more shareable. Use lots of images on your site so there’s more for people to pin. Remember that you can pin videos, too!
Be Selective | Pinterest Marketing Strategies
While Pinterest is certainly a popular network, you don’t want to overload your small businesses feed with too many pins (this practice is often referred to as ‘pin dumping’) and risk annoying your followers. We recommend not posting more than 5 new pins an hour. Don’t pin every single product your business is selling, or every image from your blog. Pin only the best ones.
Educational and how-to pinboards | Pinterest Marketing Strategies
DIY ideas are hugely popular. Tutorials rank high for click-throughs and traffic generation. These can be in the form of a checklist, infographic, or even a video. If you publish how-to videos on YouTube or tutorials on your website, Pinterest is a perfect place to pin and share that useful content. Create a pinboard for all of your helpful content to give it broader exposure.
Feature Customers | Pinterest Marketing Strategies
Most people on Pinterest don’t want to see ads. They want to find what they’re interested in, and they want to see real people. Make sure your images are pleasing to the eye and evoke emotion. Use enticing words and phrases that engage the senses. Make your clients feel special and they’ll keep coming back. You can do that in many ways on Pinterest. You could create a board where you feature a particular customer each week.
Drive A Call To Action Through Imagery | Pinterest Marketing Strategies
A typical call to action is text which prompts your visitors to take the next action – whether it be to call your business, enter a contest, join an emailing list or so forth. However, a visual call to action is the perfect way to connect with your audience via Pinterest, since the network is centered around imagery. Make sure this is all generating results and proving it’s worth your time and effort. Whenever possible, include links back to your website in your pins.
QR Code pinboards | Pinterest Marketing Strategies
You can’t try to sell anything through your Pinterest activities, but that doesn’t mean that using Pinterest for marketing is off limits. You just need to think outside-the-box. For businesses that use coupons, creating a pinboard of those coupons is a great way to share them with a wider audience. QR codes can be gathered into a special pinboard so people can easily find them. This works particularly well for businesses that invest in creatively designed QR codes rather than traditional-looking QR codes.
Pinterest isn’t meant for everyone, but it sure can be helpful if your business is visually-oriented. Just remember that as a social network Pinterest requires that you spend time to increase your following, engage with those followers, keep your presence updated, and generally add value to the eco-system.